Fatigue of naked celebrity ritual
Let Serena Williams’s nude pregnancy photo shoot be the last of its kind, writes Robin Givhan
SERENA Williams is pregnant. In case anyone hadn’t heard the news, or missed the breathless tale of how she won the Australian Open during the early weeks of her pregnancy, the fact is made plain on the August cover of Vanity Fair, which features the tennis champion in the buff.
One hand cups her breasts and the other is positioned in the small of her back. The body posture suggests confidence, but it also captures a hint of nonchalant impatience. Come on, take the picture. Williams is wearing a waist chain, a thong and a single twinkling stud in her ear.
The photograph, by Annie Leibovitz, is lovingly lit, elegantly framed and deeply admiring of its subject. Congratulations, Williams. And to your fiancé, Reddit co-founder Alexis Ohanian.
But it would have been fine to skip this strange celebrity ritual, this stew of personal indulgence, brand tending and socio-political me-too-ism. Yes, pregnancy is beautiful and powerful and worthy of celebration. But it has become virtually impossible for a celebrity to go through a pregnancy without getting naked for the cameras, her fans and – presumably – herself.
A woman who does not live her life on the public stage might hire a photographer to memorialise these special nine months and then tuck those images into a family photo album, frame them for display at home. But to place those photos on the cover of a magazine or insert them into an Instagram feed that reaches 100 million fans suggests not only one’s pregnancy is of interest to the public but is meaningful in some grand, sweeping way.
It is not. Celebrities have transformed pregnancy into another Instagrammable moment. One to be articulated with the help of a stylist, designer clothing and a top-notch hair wrangler.
It’s another business opportunity. Instead of promoting a film or album or clothing line, they promote pregnancy – transforming it into a magical, soft-focus experience. They are the modern Madonna giving birth to a love like no other. They are elevated. They are goddesses. Like so much else in life today, pregnancy must be performed.
No one, of course, has been pregnant better than Beyoncé. From her Madonna-with-flowers Instagram announcement to the Madonna-with-chair performance at the Grammy Awards, she elevated pregnancy into an art house film starring… Beyoncé.
Conventional wisdom traces the beginning of the nude pregnant celebrity photo genre to 1991, when Demi Moore appeared on the cover of the Tina Brownhelmed Vanity Fair. Photographed by Leibovitz, Moore’s hair was clipped short and her gaze was directed away from viewer. The only thing competing with her belly for attention was the massive jewel on her finger.
At the time of its publication, that photo was startling. Moore was an A-list celebrity, having just starred in Ghost. And she was photographed nude at a time when pregnancy did not add to a celebrity’s glamorous frisson. Pregnancy was a condition that temporarily put glamour on hold. The 1990s were also a time when the template for maternity style still meant garments that were meant to hide, rather than emphasise, a growing belly.
The photo was sensual. Arguably, it was this that helped transform the way in which the fashion industry aimed to dress pregnant women, which helped to shift the way in which pregnancy was viewed – at least aesthetically.
The Moore image was interesting because it was surprising. Since then, Britney Spears, Christina Aguilera, Kelly Rowland, Paula Patton, Mariah Carey, Ciara and a host of others have all posed in the nude – or near nude – while pregnant. And over the years, the celebritypregnancy-public relationship has shifted. The biological clockwatching begins whenever a female celebrity gets hitched. Every ill-considered hunk of chocolate cake or side of French fries becomes a possible “baby bump”, in tabloid verbiage. The public investment in a celebrity’s body, not just her body of work, is heightened. But despite all the attention focused on famous mothers-to-be, the images add little insight into the broader conversation about how the culture treats pregnant women, newborns and new fathers.
This is not the first time Williams has displayed her extraordinary physique. She did so memorably in 2009 for one of ESPN’S body issues. Then, she was an athlete showing off her professional instrument. This Vanity Fair cover is about voyeurism. It reminds us that life’s milestones are not real until they are publicly validated. It’s yet another way in which celebrities pony up a piece of themselves to the public, making it that much more difficult to create boundaries in the future. Does anyone still want boundaries? Perhaps not.
There are often important messages celebrities can highlight when they invite the public into their personal lives. They can destigmatise illnesses or normalise what at first seems disconcertingly unfamiliar. But what is the broader value of the bared baby bump? Under the best circumstances, pregnancy is a beautiful and life-changing experience. And every woman’s pregnancy is unique and captivating to her.
But even if a woman is a celebrity, that doesn’t make her pregnancy newsworthy. – The Washington Post