Couture meets homeware with the Prêt À Vivre collection

HOMEWARE retailer @home and celebrated South African designer Gavin Rajah have joined forces to bring a limited edition collection of hand-crafted linen and scented candles to the market. Dubbed Prêt À Vivre (ready to live), the collaboration is the first of its kind, and is set to launch in November.

Known for their exquisite couture creations, the Gavin Rajah brand has followed what it believes to be “a natural progression from fashion to homeware”.

“Now @home customers who love the brand have the chance to bring artfully considered design into their homes, allowing them to create a space that exudes luxury and refinement.

“Inspired by the joy of living, and a nod to the historical roots of the couture movement, this collaboration forms an integral part of the vision to make couture more accessible to those who love style.”

The homeware retailer will be offering customers top tier, proudly South African designs that have been locally manufactured and handembroidered.

Throughout the creative process, both teams kept one important factor central to all that they did: the customer’s wellbeing.

This pushed them to find a balance between entrenching their luxurious aesthetic in the market and being commercially sensible, particularly when it came to price.

Incorporating 2018’s key trends, customers can expect to see an evolution of the geometrics and metallics that have dominated the last few seasons, as well as vintage floral embellishment.

While the range draws strongly from SS18 fashion trends, the collection seeks to transcend these themes, creating pieces that stand the test of time in terms of both style and function.

Inspired by Rajah’s love for travel, alternative healing and flowers, the mesmerising range of scented candles has been designed to comfort and uplift, creating a sure sense of opulence in any room.

The candles are made from 100% soy wax and essential oils, and once melted, can be used as a moisturiser or massage oil.

“We wanted to create something that inspires and facilitates the customer’s wellbeing, particularly their sleep experience, and the creation of their own sanctuaries where they can relax and de-stress,” says Rajah.

Prêt À Vivre will be available at @home stores nationwide from November 23 , for a limited period only. The range is available for preorder online.