Mod­ern mix­ture of

Sunday Tribune - - FASHION -

RI.CH Fac­tory, an African con­tem­po­rary cloth­ing brand founded by the 27-year-old Rina Chunga re­cently pre­sented their lat­est col­lec­tion at SA Fash­ion Week #SAFW held at Sand­ton City, Jo­han­nes­burg.

The newly wed­ded tal­ented de­signer has a great love for the African con­ti­nent; she de­scribes fash­ion as an ex­pres­sion and a form of art.

“I am pan African and I be­lieve in unit­ing Africans as well as mak­ing us proud of our roots through fash­ion”, says Chunga.

Col­lab­o­rat­ing with Aero, Chunga re­cently show­cased a play­ful and eclec­tic col­lec­tion in­spired by “let go fash­ion” where ar­chi­tec­ture meets whim­si­cal, which is bold and African.

This col­lec­tion is filled with bright colours made of African Prints, fun sil­hou­ettes and a mix of struc­ture and Asian ref­er­ences.

“I thought of what a woman would wear in that mo­ment where she just let go and was true to her spirit and wanted to have fun with her out­fits. I mixed prints be­cause I think it is re­fresh­ing to see a print clash like that. It worked beau­ti­fully and looks so in­ten­tional. I have al­lowed my­self to cre­ate freely while know­ing what my brand is and what clients ex­pect to see from me”, Chunga says.

As a pan African, she be­lieves in the im­por­tance of telling African sto­ries through her work, hence this col­lec­tion is made up of African prints only.

“I think it’s im­por­tant for some­one to tell the story of the African child who does love print and loves ev­ery­thing about this land. There are a lot of peo­ple who say ‘no Africa doesn’t

RI.CH Fac­tory la­bel.

Rina Chunga, left, and her vi­brant de­signs for the

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