Modern mixture of
RI.CH Factory, an African contemporary clothing brand founded by the 27-year-old Rina Chunga recently presented their latest collection at SA Fashion Week #SAFW held at Sandton City, Johannesburg.
The newly wedded talented designer has a great love for the African continent; she describes fashion as an expression and a form of art.
“I am pan African and I believe in uniting Africans as well as making us proud of our roots through fashion”, says Chunga.
Collaborating with Aero, Chunga recently showcased a playful and eclectic collection inspired by “let go fashion” where architecture meets whimsical, which is bold and African.
This collection is filled with bright colours made of African Prints, fun silhouettes and a mix of structure and Asian references.
“I thought of what a woman would wear in that moment where she just let go and was true to her spirit and wanted to have fun with her outfits. I mixed prints because I think it is refreshing to see a print clash like that. It worked beautifully and looks so intentional. I have allowed myself to create freely while knowing what my brand is and what clients expect to see from me”, Chunga says.
As a pan African, she believes in the importance of telling African stories through her work, hence this collection is made up of African prints only.
“I think it’s important for someone to tell the story of the African child who does love print and loves everything about this land. There are a lot of people who say ‘no Africa doesn’t
RI.CH Factory label.
Rina Chunga, left, and her vibrant designs for the