Sunday World (South Africa)

Cashtime dream lives on

- K.O.

WHEN I started Cashtime Life, my intention was to create a platform that was not only a business but also a creative hub that would help me and other young, energetic artists to get their dreams out.

Although plenty of people warned me against embarking on that journey, my selfless and holistic business approach was meant to sustain Teargas after all of its success. That ’ s why Cashtime Fam was formed. Fast-forward to the collective deciding to launch solo careers: I opted to re-brand the movement as Cashtime Life.

Sadly, not everyone was on the same wavelength.

Today, I ’ d like to address a few things. Firstly I ’ d like to take this moment to wish my brother and friend, Kid X, all the best on his journey as an artist and his new 88 King vision. I am super proud of him.

I have similar sentiments about Moozlie. I will love and support you guys always!

In the spirit of empowering others, I took many of my own beats, concepts and hooks then gave them to some of the guys. Those songs quickly turned them into household names. I was happy to see everyone flourish and generate their own income! My album, Skhanda

Republic, was released in 2014 and was essentiall­y the sole marketing tool at our disposal at the time. Kid X, Maggz and Ma-E were set to be the next ones to go off and shut down 2015 but none of their albums were ready by July of that year.

Kid X released his mixtape last year and MaE dropped his album early this year. Unfortunat­ely, both offerings didn ’ t spawn big singles and the mispercept­ion became that they weren ’ t supported enough.

Being a coach and a player at the same time is extra tough! When my single, Papa

Action, came out, some accused me of trying to kill Ma-E ’ s album run. That ’ s sad because everyone at Cashtime Life is his own man and brand.

When Moozlie left this year, we – like their fans – were still waiting for Maggz and Kid X to present their albums. They still were not ready. I ’ ll be the first to admit my leadership in Cashtime Life is not perfect – especially owing to my schedule for the past yearand-a-half – but these are my friends. So it hurts that none of them stand up for me and tell the truth that the delay of their albums dropping has nothing to do with me and everything to do with their own pace.

Cashtime Life is a small, self-funded black enterprise; we wish nothing but success for our whole team.

 ??  (% %   . /        (-  0, ??   
 	  
 	  	   7
(% % . / (- 0, 7

Newspapers in English

Newspapers from South Africa