Re­port reck­less liquor trad­ing

Talk of the Town - - News -

IN AN en­deav­our to root out ir­re­spon­si­ble al­co­hol trad­ing in the Eastern Cape, the Eastern Cape Liquor Board (ECLB) has in­tro­duced a What­sApp num­ber (076-403-6223) for Eastern Cape res­i­dents to re­port in­stances of ir­re­spon­si­ble trad­ing in their re­spec­tive ar­eas.

Cases of ir­re­spon­si­ble trad­ing in­clude, among other things, sell­ing to un­der­age peo­ple, trad­ing be­yond reg­u­lated trad­ing hours, sell­ing to vis­i­bly in­tox­i­cated peo­ple, sell­ing to preg­nant women, play­ing loud mu­sic, lack of proper se­cu­rity on the premises and block­ing of drive­ways by the pa­trons, the ECLB ex­plained in a me­dia state­ment this week.

“ECLB views reck­less trad­ing with a se­ri­ous light, and in­tends em­pow­er­ing com­mu­ni­ties with more plat­forms to re­port liquor out­lets that are dis­rup­tive and flout their trad­ing con­di­tions. There is also grow­ing con­cern of the mush­room­ing of il­le­gal out­lets in our prov­ince, which cer­tainly con­trib­utes to the pro­lif­er­a­tion of crim­i­nal ac­tiv­i­ties and other re­lated so­cial ills. We there­fore seek to cre­ate a cul­ture of ac­tivism within our com­mu­ni­ties and pro­mote aware­ness of their rights in re­la­tion to liquor trad­ing in their re­spec­tive ar­eas,” the ECLB said.

Ev­ery­one who sells al­co­hol with­out a valid liquor li­cence is con­tra­ven­ing the law and com­mu­nity mem­bers are urged to re­port such oc­cur­rence us­ing this What­sApp num­ber. The Eastern Cape Liquor Act re­quires that when one ap­plies for a liquor li­cence one must serve a Form 2 no­tice to the ward coun­cil­lor of the area where the premises are sit­u­ated.

Upon re­ceipt of the form, the ward coun­cil­lor must con­vene a com­mu­nity con­sul­ta­tion meet­ing to dis­cuss the ap­pli­ca­tion.

Mem­bers of the com­mu­nity have the right to ob­ject to the ap­pli­ca­tion for a liquor out­let in their area if they deem it un­de­sir­able based on their rea­sons.

In this case, it is also ex­pected that mem­bers of the com­mu­nity are bound to know about a liquor out­let as they would have been part of the pub­lic par­tic­i­pa­tion as con­vened by the ward coun­cil­lor.

The same form must also be served to ev­ery gov­ern­ing body of ev­ery ed­u­ca­tional in­sti­tu­tion and place of wor­ship within a ra­dius of 100m from the premises in re­spect of which the ap­pli­ca­tion for reg­is­tra­tion is made.

“The in­tro­duc­tion of the What­sApp num­ber is ECLB’s se­ri­ous en­deav­our to en­force com­pli­ance with liquor trad­ing con­di­tions by en­sur­ing that peo­ple have a re­course to freely and anony­mously re­port ir­re­spon­si­ble liquor trad­ing ten­den­cies. We urge peo­ple to utilise the num­ber in cases where they iden­tify these un­be­com­ing ten­den­cies,” the ECLB said.

The What­sApp num­ber is 076-403-6223 and is avail­able 24 hours.

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