Small com­pany with big vi­sion for farm­ers

Talk of the Town - - Agri Forum - ROB KNOWLES

Sit­u­ated on the out­skirts of Alexan­dria, Cape Eastern Live­stock (CEL) is a small com­pany with a big vi­sion.

CEL owner David Howard started the com­pany in 2002 fol­low­ing stints at other agri­cul­tural con­cerns.

Howard was born into the busi­ness of agri­cul­ture as his fa­ther was a live­stock agent, but trav­elled to Jo­han­nes­burg af­ter leav­ing school to “get a trade”.

While there, he worked for Atlas Air­craft as an air­craft tech­ni­cian.

“I re­ally didn’t en­joy Jo­han­nes­burg,” said Howard, who couldn’t wait to get back to his na­tive Eastern Cape.

Then, when the time seemed right, he opened CEL, a live­stock mar­ket­ing and ex­port com­pany.

He was joined in the busi­ness by his fa­ther, John, who has more than 40 years’ ex­pe­ri­ence in the live­stock trade. CEL is a boon to farm­ers in that it will act as their agent.

CEL does not just op­er­ate in the Eastern Cape, but also has large deals in ex­port­ing an­i­mals to neigh­bour­ing coun­tries.

“We ex­port an­i­mals to other African coun­tries, such as Zim­babwe,” said Howard.

“We are also com­mit­ted to as­sist­ing at the lo­cal com­mon­age and want to help the mu­nic­i­pal­ity as much as we can.”

Among the small team at CEL there is Howard, as well as San­dra Goosen as the ad­min­is­tra­tor, Leon Schoombee, who is the gen­eral man­ager, and Dwain Gold­smith who han­dles the com­pany’s mar­ket­ing. “We also have a net­work in place with other agents all around SA,” ex­plained Howard.

Howard said that the mar­ket was big enough for all play­ers, and that it was im­por­tant to show re­spect for and even work with com­peti­tors to en­sure the suc­cess of farm­ing in this area.

SUP­PORT­ING FARM­ERS: The Cape Eastern Live­stock team is ready and able to as­sist farm­ers with get­ting cat­tle to mar­ket or in se­cur­ing the best deals at the abat­toir, guar­an­tee­ing pay­ments, trans­port and other es­sen­tial ser­vices to the farm­ing com­mu­nity. They are, from left, man­ager Leon Schoombee, Pat­ties Sizani, Dwain Gold­smith (mar­ket­ing), Joshua Bam, Sandile Keke, CEL owner and direc­tor David Howard, Steven Damani, book­keeper San­dra Goosen, Mzamo Nja­jula and, in front, Melumzi Brak­fas

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