Volvo’s first compact SUV
With dozens of possible exterior and interior colour combinations, personalisation is at the core of the colourful new Volvo XC40, Volvo Cars’ first-ever entry in the compact premium SUV segment.
The new XC40 takes Volvo Cars into new territory and allows its designers the freedom to create a car that brings a vibrancy, individuality and playfulness that the compact premium SUV segment currently lacks.
“We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway.
“XC40 drivers are interested in fashion, design and popular culture and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car,” says Thomas Ingenlath, Volvo Cars chief design officer.
The new XC40 offers a broader and more playful colour palette, making it the most expressive model in Volvo’s portfolio and reflecting the outgoing personalities of its drivers.
“Our customer research clearly showed that for the XC40 and for this segment, we needed a wider selection of colours and materials than we usually offer.
“As Volvo Cars has never designed a car like the XC40 before, we could start from scratch and give it energy and playfulness,” adds Robin Page, Senior Vice President Design at Volvo Cars.
On the outside, a broad selection of colour combinations range from a solid, monochromatic theme, to dual compositions in vivid colours.
New interior colour choices in the XC40 include warm lava orange carpets, oxide red upholstery and a range of new and distinctive trims and materials with designs inspired by urban architecture and cartography.
Natural, felt-based carpets, headliners and door inserts deliver a modern touch.
The new Volvo XC40 is set for its global reveal later in 2017 and will be available in South Africa in 2018.
We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway.