40 years of Sheer Driving Pleasure

In 1977, BMW was the first car manufacturer in the world to offer driver training and became a pioneer in the field. 40 years later, the BMW and MINI Driving Experience offers a range of training options that allow participants to develop their driving skills on an individual basis.

There are a host of training experiences to choose from in current BMW cars, as well as MINI vehicles and training for motorcyclists. The BMW Customised Experience also provides the opportunity to browse available vehicles, training locations and training content to put together a tailored, individual event.

Active in more than 30 countries worldwide, the BMW and MINI Driving Experience competence centre provides around 50 different courses for BMW and MINI models, as well as BMW motorbikes.

Numerous international locations meet the demanding criteria that the BMW M GmbH places on BMW and MINI Driving Experience driving safety training by BMW M GmbH. The Netherlands, the USA and Scandinavia already boast certified locations and more are currently in progress – South Korea and South Africa being just two examples.

In the future, the emphasis will continue to move to technology transfer in the areas of drive systems, driving assistance systems and connectivity. E-mobility, interactivity and autonomous driving are playing an increasingly important role.