Giv­ing denim new life

LEVI’S TAI­LOR SHOP: THE COL­LAB­O­RA­TION WITH SA’S COOLEST RETRO DE­SIGN­ERS Adding flavour and flair to the most loved denim trends.

The Citizen (Gauteng) - - FRONT PAGE - Kgosi Modis­ane

Cel­e­brat­ing the 50th an­niver­sary of an iconic denim trend which has taken over ev­ery fash­ion-lov­ing fan’s wardrobe, the Type III Trucker jacket. Born into the re­bel­lious Sum­mer of Love move­ment, the Type III Trucker jacket rep­re­sents a voice of the youth, au­then­tic style and self-ex­pres­sion that has rocked our wardrobes since 1967.

It is in this spirit of self-ex­pres­sion and cel­e­bra­tion of an icon that a fa­mous denim brand has opened the home of cus­tomi­sa­tion – the Levi’s Tai­lor Shop. Nes­tled in the heart of Jo­han­nes­burg in Braam­fontein, the Tai­lor Shop opened its doors to the pub­lic on Septem­ber 15 and is said to only op­er­ate on a one-month only ba­sis.

All cus­tomi­sa­tions done to any Levi jacket will be free of charge and vis­i­tors to the Tai­lor Shop can choose from the var­i­ous tech­niques avail­able on the menu such as paint flick, dip & dye, patches, cuts, dis­tress­ing, spray on sten­cils, fab­ric pens and ac­ces­sories. The denim jack­ets will be avail­able to pur­chase at the Tai­lor Shop for R599.00, but cus­tomers can also bring in their much loved and well-worn jack­ets for an up­date.

Part of adding a lo­cal twist to the cus­tomi­sa­tion of­fer­ing, the shop hosted an ar­ray of lo­cal artists who were avail­able to cus­tomise denim jack­ets through their own unique craft.

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