Bentley opens JHB showroom
BENTLEY: NEW SHOWROOM DESIGNED TO BRING BRAND TO LIFE BEYOND PRODUCTS ON DISPLAY
It is an emotional customer journey to a series of engaging destinations.
Dr Andreas Offermann, member of the board, sales marketing & aftersales, Bentley Motors, has officially opened the new state-of-the-art 18 car Bentley Johannesburg showroom.
Guests at the opening event were also among the first to see the eagerly-anticipated all-new Bentley Continental GT as it made its national debut in South Africa.
Bentley’s new showroom is focused on “luxury performance” and the primary design objective for the new facility was to bring the Bentley brand to life beyond the products on display.
The showroom is designed around an emotional customer journey along a series of engaging destinations. The zones have been designed to attract the customer to the showroom from outside, engage them in browsing, and offer attractive places for them to sit and discuss their requirements in detail with Bentley experts.
The Blower Café welcomes customers on arrival, offering a choice of coffees and teas and delicious eats to further enhance their journey through the world of Bentley.
The boutique area provides a retail environment to display and sell Bentley’s range of high-end branded merchandise, luxury licensed goods and accessories.
The personalisation area is one of the most spectacular areas in the Bentley showroom. Here, customers can start the commissioning process, and be inspired by the endless personalisation options available and fine quality of materials and craftsmanship, celebrating one of Bentley’s key points of difference.
The hospitality area is used to entertain, as a space for customers to relax, and an informal sales consultation environment.
Bentley understands that its customers must feel comfortable in the showrooms in order for them to spend time there, and build long-term relationships with the Bentley brand. The space can also be used as an informal commissioning area.
Highlighting its commitment to providing a one-stop motoring solution, Bentley Johannesburg incorporates a spacious service centre, well equipped with the very latest equipment used by Bentley’s master technicians to accommodate all maintenance requirements.
In addition, Bentley Approved Tyre programme offers expert tyre fitment, wheel balancing and alignment as well as free nitrogen fill. All the latest special tools, repair techniques and expert technicians bring together an array of Bentley customer benefits under one roof.
Designed, engineered and handcrafted in Britain, the new third-generation Bentley Continental GT is powered by a new, enhanced version of Bentley’s renowned 6.0-litre, twin-turbocharged W12 TSI engine, mated, for the first time, to a dual-clutch eight-speed transmission, for faster, more efficient gear changes.
A new, technically advanced, adaptive chassis uses Bentley’s intelligent 48-volt Dynamic Ride System to ensure a smooth, responsive ride and exceptional handling and refinement in all types of road conditions.
The new system controls ride comfort and lateral roll, cushioning passengers from excessive movement as well as making the car feel effortlessly precise.