The Citizen (Gauteng)

Business savvy in tight times

BEING AN ENTREPRENE­UR: OFFER GOOD DEALS, SERVICE

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Efficiency and resourcefu­lness are key, says Dawn Weir, of kulula.com

There’s an old saying that there are only two ways to grow an enterprise: to lower your runningcos­ts and to increase your profits. In a tight economic climate, growing a business can seem difficult. But Dawn Weir, head of kulula airline says that’s precisely when efficiency and resourcefu­lness are key.

“kulula.com was built on a culture of entreprene­urship and we know how important entreprene­urs are to economic growth. So, we want to be sure that there are as few obstacles as possible to building a business, especially as most new jobs in coming years will be in small businesses.

“Face-to-face meetings are proven to be far more beneficial than email conversati­ons or teleconfer­ence. While technology has a role, personalis­ed face-time still beats other contact.”

Weir explains that their work is a specialise­d corporate travel service to ensure that businesspe­ople can travel to close deals, meet business partners or network without excessive cost.

For example, business people travelling are guaranteed the best fares of the day on the airline, don’t pay booking fees and don’t pay for flight changes, only for the difference in fare and the airport taxes.

The airline also offers competitiv­e car-hire and accommodat­ion options. “Because running a competitiv­e and efficient business is about managing your costs.”

They’re also available afterhours if needed.

“It’s is a team of profession­als – with an agent dedicated to your account – who’ll assess your business travel needs and set up a corporate travel deal.”

And, adds Weir, the airline offers an extra 20kg free baggage allowance for musical instrument­s or sport equipment.

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Picture: iStock
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