The Citizen (Gauteng)

Opening doors for start-ups

MARKET DAY: WILL SHOWCASE HOW BENEFICIAL COLLABORAT­IVE EFFORTS CAN BE

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The Masisizane Fund has the funding and expertise to empower entreprene­urs.

The Old Mutual Masisizane Fund continues to support entreprene­urs by giving them exposure to finance and business support. On June 19, the internatio­nal investment, savings, insurance and banking group will host a market day for entreprene­urs at their offices at No 1 Mutual Place, Sandton.

Masisizane Fund’s chief executive, Zizipho Nyanga, explained that access to finance and business support had been identified as one of the key constraint­s of fledgling entreprene­urs.

“To ensure the success of entreprene­urs it is vital that establishe­d companies walk the journey with them,” she said. “Both private companies and government need to collective­ly provide motivation, support and infrastruc­ture to new businesses.

“We are excited that our market day will showcase how fruitful partnershi­ps and collaborat­ive efforts can be. There is no doubt that mutually beneficial partnershi­ps play a pivotal role in the developmen­t and sustainabi­lity of the small, medium and micro enterprise (SMME) sector.”

Many studies have shown a healthy SMME sector can act as a catalyst in socioecono­mic growth and transforma­tion, contributi­ng substantia­lly to job creation and poverty alleviatio­n.

The Masisizane Fund was establishe­d in 2007 as a nonprofit organisati­on to provide holistic, end-to-end support and funding to SMMEs.

Its comprehens­ive SMME finance solution starts with an individual assessment of the needs, challenges and characteri­stics of the new business. The team then offers tailored financial and business solutions, based on the findings that emerge during the assessment and provides appropriat­e growth strategies.

The fund's chair, Marshall Rapiya, said: “It is essential that all sectors play a role in enabling positive futures and laying the foundation­s for growth and prosperity for all. Without a thriving and prosperous society and economy, the survival and sustainabi­lity of the existing corporates in South Africa are at risk.

“[We] have the business experience, funding and expertise to empower start-ups and address some of the issues that hinder their success and growth.”

 ?? Picture: iStock ??
Picture: iStock

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