The Citizen (Gauteng)

How to spot the red flags

- Duncan Artus

South Africa has been rocked by a series of corporate scandals that have sent the share prices of former blue-chip companies like Steinhoff and EOH plummeting. Of course it isn’t a save-all and it is impossible to always get things right, but knowing how to spot the red flags can help investors to stay clear of high-risk companies.

Below are some of the top investment red flags that may together paint a picture of a highrisk investment.

The cult of the celebrity CEO

There’s nothing more appealing than the rags-to-riches story of someone who has come from nothing and risen to the top of the corporate hierarchy. Unfortunat­ely, the hype created around a CEO’s public persona isn’t always matched by reality. A company built around the profile of its leader should be scrutinise­d.

Aggressive expansion

Companies that suddenly go on aggressive offshore expansion drives tend to use a lot of capital to make forays into markets they are often unfamiliar with.

Many South African companies that have recently expanded into unfamiliar territorie­s ranging from the US to Australia and Nigeria had to return home with a bloody nose, or report struggling numbers following their acquisitio­ns.

An absence of cash flow

Poor cash flow is one of the biggest signs that all is not well with a company and the way it manages its finances. Companies that are always short of cash and fund their day-to-day operations with credit are often poorly managed. We think of cash flow as the cash from operations less the capital expenditur­e required to maintain their assets. The inability to actually produce any cash is a red flag.

Significan­t share issuance

Equity capital is valuable because it is scarce. If a business is undervalue­d, issuing shares is a very expensive way of raising capital. Any share issuance dilutes existing investors into perpetuity.

Rising debt levels are a concern: you are taking from the future and spending today. Not only does that leave a hole that one day needs to be filled, but servicing that debt can quickly overwhelm a business. It is important to determine whether the borrowing is warranted. Very often it is not.

Overly complex corporate structure

The more convoluted a company’s corporate structure is, the easier it is to hide financial malfeasanc­e.

Often companies will deliberate­ly make use of complicate­d cross holdings, shell companies and an array of subsidiari­es – frequently in different jurisdicti­ons – to make it difficult to track precisely what they are doing. This is often reflected in overly complex financial reporting, which can also conceal debt levels or artificial­ly inflate earnings.

Duncan Artus is portfolio manager at Allan Gray

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