Effective use of LinkedIn
POINTERS: SEVEN TIPS TO STIMULATE SUCCESS
If you want a dedicated business-to-business audience, thoroughly research platforms.
The advancement of technology has drastically changed the way business is done today. Gone are the days where entrepreneurs relied solely on advertising through radio, newspapers and television. Advertising on mainstream media is now dominated by mid to large businesses. Small businesses have opted for social media marketing, which is more affordable.
Social media marketing can be effective if done correctly and on the right platform, based on your target audience.
It does require a methodical approach that is targeted, precise and engaging.
To that effect, an elimination of platforms must be done to arrive at the best results-oriented platform.
LinkedIn must be the frontrunner. There is no greater social media platform that is solely dedicated to professionals.
Not to discredit other platforms such as Twitter, Facebook and Instagram, if you want a dedicated business-to-business audience, then LinkedIn should be your primary platform.
The challenge, however, is the inability of most people to use LinkedIn effectively.
So, let us explore a few key points that will increase your chances of success.
Purpose of LinkedIn
LinkedIn is not a sales platform. Too many entrepreneurs try to sell their products on LinkedIn instead of engaging with their audience to build trust, confidence and a rapport that could lead to a sale. People do business with people they like and trust.
Use a great professional picture
Your profile, including your profile picture, must be professional. People judge others on their professional look.
Complete your profile
LinkedIn algorithms favour profiles that are complete, so if you have an incomplete profile you will not appear in key searches of people in your profession and industry.
Use keywords
As with all social media platforms, Linked-In uses algorithms that favour keywords which are popular in your industry.
List your accomplishments
Crucial to attracting critical people in your target audience, they show your value, expertise and ability to get things done.
Make connections
Don’t wait for people to invite you, rather proactively grow your database. People will perceive you as an expert if you have a large following.
Be active
Finally, you must be active through commenting, sharing, writing articles and so forth. This is a great way to engage with your target audience and to show your expertise through the content and comments you post.