How to make a local brand
STARBUCKS SA: CONTINUE TO INVEST IN THE COUNTRY BY CREATING EMPLOYMENT ‘Changing Lanes Programme’ focuses on development of disadvantaged.
The first Starbucks in SA in Johannesburg in 2016 and has grown to 17 stores across three cities. Since opening, more than 300 partners (employees) have been hired, creating an opportunity for young people with rewarding careers in retail.
Distinct décor and design inspired by South African art and culture truly sets Starbucks SA apart from the rest, and with a number of Starbucks outlets in
Gauteng and KwaZulu-Natal, this is just the beginning.
Earlier this month, Starbucks opened four additional coffee houses in SA – in Johannesburg, Pretoria and Durban – bringing its iconic coffeehouse experience to even more customers across the country.
And in November, SA’s own Teddy Nzama was named the 2019 Starbucks Barista Champion across Europe, the Middle East and Africa – beating out 30 000 of his global peers to claim top honours.
As of December 2, 2019, Starbucks SA is now operated by Rand Group, founded and headed by Adrian Maizey.
The experienced business leader is optimistic for the Starbucks brand. With a wealth of experience and knowledge in managing investment partnerships and his entrepreneurial spirit, Maizey is bringing his expertise home to serve the American coffee brand the SA way.
“I would like to make a difference in South Africa,” he says.
“We intend to continue to invest in the country by creating employment and provide the South African consumer with choice and uplift the community the Starbucks way.
“We will create sustainable ongoing enterprises that can employ, grow and develop people, and those people can go out and spend money, and uplift their communities. It’s a virtuous cycle, and one we believe strongly in, and SA will benefit from that tremendously.”
Starbucks SA is passionate about the people working for the brand and subsequently created an employment system that seeks to change lives.
The “Changing Lanes Programme” focuses on the development and empowerment of disadvantaged and unemployed individuals.
This programme has been used to recruit candidates aged
We will create sustainable ongoing enterprises that can grow and develop people.
Adrian Maizey
Head of Starbucks SA
18 to 25 to form part of the Starbucks family.
These partners receive training in the art of brewing the perfect cup of coffee and delivering customer service in a way that only Starbucks can deliver.
They’re supported through various training modules to ensure personal and career growth.
Starbucks is committed to buying 100% ethically sourced coffee and investing in the livelihoods and long-term opportunity of coffee farming communities around the world – many of which are located in Africa.
On how he’s feeling about the future of Starbucks in South Africa, Maizey says, “I’m excited about building the Starbucks brand and growing with the country. The two are connected.”