Autumn/Winter fashion week goes virtual
London – No audience? No problem! London Fashion Week has gone ahead entirely online under coronavirus restrictions, with designers like Burberry and Roksanda innovating to reach fashionistas in lockdown.
Showcasing its first menswear-only collection under the leadership of artistic director Riccardo Tisci, Burberry on Monday streamed its fashion show simultaneously on its website, Instagram and Twitch, a platform popular with gamers.
Twitch has appealed to the fashion world because it allows a close-up and immersive experience for audiences and broadcasts their reactions in real time.
Burberry opted to use Twitch last September’s at fashion week, the first time a fashion brand used the platform.
The show had the look of a video art installation and was filmed in the middle of a forest.
The footage has been viewed 118 million times.
To present its Autumn/ Winter collection, models paraded through Burberry’s flagship store in Regent’s Street, London.
Tisci was again inspired by the natural world, saying: “For my first Burberry menswear-focused collection, I wanted to celebrate the freedom of expression. Enclosed indoors, I dreamt of the outdoors and its beauty.”
Burberry classics, like its trenchcoat, were revisited with a modern twist and the fashions on display used autumn colours of
I dreamt of the outdoors and its beauty
grey, beige, brown and burgundy, brightened by touches of blue.
The show by London-based Serbian designer Roksanda Ilincic and her Roksanda brand was shot on an iPhone at the country home of Oscar-winning British actress Vanessa Redgrave.
In the video, the 84-year-old actress recited a Shakespearean sonnet about the importance of family ties and modelled the Roksanda designs with her daughter Joely Richardson and granddaughter Daisy Bevany.
“I’m just trying to find a way of bringing a certain positivity, passion, and beauty to the world,” Roksanda said.
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