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INNOVATIVE ENTREPRENEURS: KNOWLEDGE EXCHANGE ON UPLIFTMENT FROM POVERTY Foremost expert will lead three-day bootcamp to help local marketeers.

TEDxJohannesburg has announced a rigorous, innovation-focused, three-day bootcamp that will help South African entrepreneurs become market-creating innovators.

The MCI (Market-Creating Innovation) bootcamp will be hosted from 12 to 14 July by TEDxJohannesburg, presented by the Christensen Institute with the support of Skoll Foundation and in partnership with Workshop 17.

Anchored in the principles and theories in Clayton M Christensen, Efosa Ojomo, and Karen Dillon’s book, The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty, the MCI Bootcamp is designed especially for emerging market leaders working in the area of climate crisis solutions.

The three-day, half-day bootcamp will be facilitated by Ojomo, the co-author of The Prosperity Paradox and a senior research fellow at the Clayton Christensen Institute for Disruptive Innovation – a US-based organisation founded on the work of the late Harvard Business School professor, Clayton Christensen.

“Market-creating innovations transform complicated and expensive products into simple and affordable ones so many more people have access to them,” says Ojomo.

“These types of innovations create jobs, generate tax revenues, and lead to an entrepreneurial cultural revolution in countries.

“By investing in market-creating innovations, stakeholders create prosperity. The MarketCreating Innovation bootcamp is designed to empower entrepreneurs in South Africa with the requisite skills to build these types of innovations.”

Hailed as “a better way to fight poverty” by the Wall Street Journal, market-creating innovations are unique in generating new growth engines that lead to jobs, increased taxes, and the emergence of an entrepreneurial culture.

The South African bootcamp will focus on social impact entrepreneurs, both for profits and nonprofits.