A united front for design
CREATIVE OFFERINGS: DESIGN JOBURG, DECOREX AFRICA, 100% DESIGN AFRICA JOIN FORCES
Exhibitions will work together to leverage combined resources, networks.
In a bold new move, South Africa’s three top design authorities, Design Joburg, Decorex Africa and 100% Design Africa, will be joining forces to create a seismic shift for the industry next year.
While remaining distinct in their curated offerings, the exhibitions will work together to leverage their combined resources and networks, to ensure improved return on investment for exhibitors, amplified experiences for visitors, and improved opportunities to create partnerships and collaborations that will propel the SA design community into the future and onto the global stage.
Design Joburg launched in 2017 and quickly became an annual highlight in the design calendar. It has a reputation for galvanising creatives and showcasing the best of local and international interiors, design, fashion and architecture.
Decorex Africa has been at the forefront of decor, design, and lifestyle trends for almost three decades, hosting over 100 events in three cities.
Now, for the first time, the country’s most pioneering decor and design shows will drive the vanguard of the creative economy as a united force.
“Collaboration is key to growth and by combining our infrastructure and resources we will amplify our reach and relevance,” said managing director RX Africa, Carol Weaving.
Media 10 director Rob Nathan added: “We are delighted that the design events in South Africa are coming together under one organisation as it offers huge opportunity for expansion.”
Sandra Barrow, Media 10’s event director, will take up a new role as portfolio director at RX Africa where she joins an a senior management team comprising Sian Cullingworth, the business development director and Bielle Bellingham, the creative director.
Margie Peters, senior sales manager at Media 10, will be joining RX Africa with Barrow to help expand the creative offerings of this united design front.
“We have already entered into strategic planning for 2023, and the way forward will embrace the vision of our progressive team which has spearheaded the re-imagination of Decorex Africa, clearly in evidence at the recently concluded and much lauded Cape Town show,” said Weaving.
Decorex Joburg comes to the Sandton Convention Centre from 28 to 31 July. Get the inside track via decorex.co.za.