Rapper, Reason join Sheer
Signing a publishing contract is serious business. This rings true especially for those in the music industry whose creative rights need expertise in protection.
For this reason, Sheer Publishing Africa – the largest independent publisher in Africa – has structured its publishing deals to protect the interests of the artist and to profitably elevate their music to new commercial heights.
Established in 1996, Sheer Publishing represents the largest collection of African library music works ranging from traditional to contemporary sounds.
Proudly adding to its family in 2024, top South African rappers Lucas Raps and Sizwe Alkaline have joined Sheer in a mutually beneficial partnership.
Lucas Raps, full name Luke Duncan Malong, is a rapper from Cape Town. His musical journey began in October 2016 when he performed alongside Nasty C at the East Coast Radio Huawei Durban Day. He went on to win an award for Best Collaboration
with Mystik Liyon in 2017. He has been on Sheer’s radar for some time, but its “artist-first approach” meant securing the perfect deal to grow and nurture the young man’s talent so that he could flourish artistically and financially.
Lucas Raps is a sought-after artist for writing collaborations. In 2018, he signed to DJ Maphorisa’s BlaqBoy Music label. In 2019, he rose to fame with his collaboration with Dr
Peppa on the song, What It Is, featuring Riky Rick and Chang Cello.
Sizwe Alakine, popularly known as Reason, is no stranger to SA music and is a creative force in the country’s creative industry. Sheer is excited to partner with him to take his music to growing audiences. Reason came to prominence after his collaborative work with Ms Nthabi. He has worked with some of SA’s most respected names including HHP, Stogie T, ProVerb, DJ Maphorisa and Kwesta. He adopted the name, Sizwe Alakine, after pursuing a career in Amapiano music. The artist is riding the wave of his hit collaboration Imithandazo with Kabza De Small and Young Stunna and Mthunzi.