Lootlove bags major deal

EDGY: PERSONALITY THE NEW FACE OF POP SHOE BRAND ‘Its styles are fashion-forward enough to stand out and make a statement.’

In-demand TV and radio presenter Luthando Shosha, pictured, is the talk of the town following her new business deal. That’s because LootLove, as she’s affectionately known, has been announced as ambassador for shoe brand Footwork for this year’s winter season.

Famous for her work on SABC1 music TV show Urban Music Xperience and radio station Metro FM’s Wide Awake, LootLove was thrilled.

“With this being my first major brand advocacy campaign, I’m so excited and humbled,” she said.

“I’ve been working very hard on growing and on empowering women who relate to me, my work and beliefs.

“This new journey is a blessing. I hope people will love the 2017 winter shoe range.”

The campaign, for which LootLove is the face, will be rolled out from this month.

It will feature on billboards, print and online media, including online portals like Spree, Zando and Superbalist.

The shoes, bearing LootLove’s name, will be available in major retailers from today.

“Over the years, the shoe brand has grown with its customers and has been developed in such a way that it speaks to the cool, confident and independent woman,” LootLove said.

“Its styles are fashion-forward enough to stand out and make a statement.”

Footwork creative director Stacey Crouse felt the star was the “perfect fit for our brand”.

“Luthando embodies edge and power,” Crouse said.

“We believe she’s the best person to help proliferate our brand message. That’s because she’s the epitome of fierce.

“Footwork has catwalk flair, is playful and is a brand for those who want to stand out while still being stylish.”

With this being my first major brand advocacy campaign, I’m so excited and humbled.