The Citizen (KZN)

Choose a kaftan of luxury brand

SACRED: KIMONOS ALSO MADE FROM SUSTAINABL­E MATERIALS Training sessions open for starting your own business.

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Sacred is a luxury brand, designed by Nina Mclamb of Sweden and ethically made in South Africa. The brand has a variety of kaftans and kimonos. The majority are made using solely sustainabl­e materials such as vintage silks, crepe and chiffon. Each piece of the range is a one-ofa-kind, unique garment.

The brand’s philosophy is to create permanent collection­s that can be worn in different ways and can be dressed both up and down. In short, a modest, feminine, global luxury brand based on the concept of slow, sustainabl­e and ethical fashion that produces timeless designs for all women.

The label collaborat­es with an organisati­on and NPO in South Africa called Meaningful Change, with Sari For Change as the fashion house and production unit.

Sari For Change aims to bridge the gap in unemployme­nt by providing training and entreprene­urship skills to build sustainabl­e businesses.

Based in Northridin­g, Johannesbu­rg, they employ six seamstress­es and has training sessions open to women who wants to start their own businesses.

They concentrat­e on training and teaching, retailing and coaching and mentoring of start-ups.

This goes a long way in a hand holding exercise supported by a network of women who have the experience in the business of fashion.

Products can be found at Sacred’s online store: https://sacreddesi­gn.se/lookbook.php

The model has various training components in the production, the entreprene­urial training and the coaching and mentoring of start ups in the industry.

They call it the sacred economy, supporting women with a vision shared in creating and innovating in South Africa through design and sustainabl­e fabrics and resources to allow for women from other parts of the world to similarly find a space in the retail global market.

That is how they aim to add value to the South African narrative and economy.

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