The Citizen (KZN)

Dr Mugford at Wodac

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Marltons, a leading South African pet care firm, is bringing internatio­nally renowned animal behaviouri­st and expert animal psychologi­st Dr Roger Mugford to South Africa for this year’s World of Dogs & Cats (Wodac) & Pet Expo at the Gallagher Convention Centre in Midrand from July 14 to 16.

Dr Mugford, Britain’s leading animal behaviouri­st, is the founder of the Animal Behaviour Centre in Surrey, UK.

He is also a prolific author, educator and animal welfare advocate, and trainer of the queen’s corgis.

Under his The Company of Animals brand, he has invented and developed a range of products that have revolution­ised the way people train their pets, including the HALTI canine head collar and harness, and the Pet Corrector auditory training tool.

Dr Mugford and his team have been successful­ly resolving animal behaviour challenges for over 30 years. According to them, many problems such as aggression, phobias, fearfulnes­s and destructiv­e behaviour could be due to a misunderst­anding between dog and owner, a lack of appropriat­e socialisat­ion/habituatio­n or even due to physical problems which may not be apparent to the owner.

The Company of Animals also offers dog owners basic dog training tips and Dr Mugford’s book The Perfect Dog to help make dog ownership a joy rath- er than a chore. “Investing the time to understand how your dog learns and what motivates him to behave the way he does is the first step to teaching him to behave in an appropriat­e fashion.”

The Mugford Method, based on the latest research, holds that it’s okay to treat your dog as you would a human member of the family, rewarding desired or appropriat­e behaviour, but using well-timed negative experience­s to interrupt or discourage unwanted behaviours.

Dr Mugford will give talks at Wodac twice daily throughout the three days of the show, giving pet owners an opportunit­y to discover the common underlying causes of pet behavioura­l problems and how to address them. Friday 14 July: 12h00 and 14h15 Saturday 15 July: 12h00 and 14h00 Sunday 16 July: 12h00 and 14h15

Wodac Pet Expo, which promotes responsibl­e pet ownership, will feature champion animals, scores of demonstrat­ions and a huge range of pet products. Wodac is South Africa’s largest pet expo.

More informatio­n email info@dogscats.co.za or call 031-765-4286

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