The Citizen (KZN)

Wealth: get the mix right

NO SUBSTITUTE FOR HARD WORK Juggling your choices creates the ideal wealth creation formula.

- Riaan Campbell Your business Your career Hard work pays The business of property Lifestyle assets

Understand­ing the place of each of the following in your wealth creation journey will set you up well for achieving your goals.

Creating a successful enterprise in a growth industry, or breaking ground with new ideas and new technology, is the first step to creating a valuable business, a strong brand and becoming a dominant player in any industry. Ownership of the business creates value once the future earnings potential of the venture has been realised by the market.

This is your primary source of future wealth. A successful career rewards you with income to invest for the future.

Invest in yourself, cultivate your skills and build your personal brand. Insure yourself against temporary or permanent incapacity.

It takes many years to create a solid, successful business or a trustworth­y personal brand. Intense involvemen­t in your business or career holds the key to your primary source of wealth.

Many a fortune has been made (and lost) in the property market. The acquisitio­n of property on a small scale to generate rental income requires your dedicated attention.

Investing in property has the potential to increase your exposure with borrowed money.

Homes and holiday homes have proven to be a handy source of wealth creation on a secondary level in the overall portfolios of wealthy people.

While prudence is necessary in using debt to finance these assets, we’ve witnessed significan­t value created with these assets.

Campbell is Citadel’s advisory partner

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