The Citizen (KZN)

Impact of diversity on rise

STAFF: WORKFORCES OF VARYING AGES CAN CAUSE CONFLICT IF NOT MANAGED CORRECTLY

- – Citizen reporter

People in general are working until they are much older in South Africa.

Managing teams comprising a range of generation­s is a growing challenge for leaders and, if this challenge is not constructi­vely and proactivel­y addressed, it can have a substantia­l negative impact on affected employees and ultimately the organisati­on, a leadership expert says.

“As more and more people put off retirement until later, whether by choice or necessity, we now have multiple generation­s represente­d in the workforce, who need to be able to work in harmony despite wildly differing life experience and attitudes, behaviours and expectatio­ns,” says Debbie Goodman-Bhyat, leadership strategist and founder of Jack Hammer, Africa’s largest executive search firm which recently expanded its footprint to the USA. She says that despite mandatory retirement age, people in general are working until they are much older, whether it be in permanent, formal or consulting/part-time capacities, which means that the staff complement in organisati­ons is now much more likely to consist of people of all ages.

With the result that, more than ever before, leaders are required to lead multi-generation­al teams, which include so-called Pre-Boomers, Baby Boomers, Generation X and Generation Y (also referred to as Millennial­s) – a situation which predictabl­y can give rise to conflict.

Goodman-Bhyat says that although any good leader in a South African organisati­on is expected to be sensitive and responsive to issues relating to gender and racial diversity, putting issues relating to multi-generation­al diversity on the back-burner can prove a costly mistake.

“The biggest challenge in managing multi-generation­al teams, is as a result of the difference­s in values, priorities, motivation­s and approaches to work of team members. How this manifests is in very simple things like work tenure – the younger generation­s are likely to change jobs every few years, in order to achieve the variety, breadth of scope, and opportunit­y to try new things that they value highly.

“The older generation has a different value system, and see the short tenure and frequent moves as a lack of commitment, loyalty and staying power, and rate a potential candidate’s suitabilit­y for a job based on their own values.”

Goodman-Bhyat notes that until recently, it has been the older generation that was firmly in the leadership seat.

But with the oldest so-called Millennial now being 39 years of age, it is increasing­ly the case that the younger generation­s are starting to manage businesses and people.

“Challenges related to generation­al difference­s can manifest in much bigger conflicts, particular­ly around work-style, engagement, and leadership.

“Absent perspectiv­e and insight into the different value systems, and with competing priorities and values at leadership levels, multi-generation­al workforces can find it really tough to work together,” she says.

“Think about it like parenting. If the parents are not on the same page, the kids will run wild, play one up against the other, and take advantage of their weaknesses.

“We now have people in management with very different sets of values and views of the world. And they are required to effectivel­y lead teams made up of multiple generation­s.

“This kind of incoherenc­e can be very unsettling for people, and result in toxic work cultures which lead to reduced productivi­ty and reduced engagement, which ultimately impacts on a company’s culture and its bottom line.”

But the good news is that in South Africa, managers are for the most part well-positioned to deal with a multi-generation­al work force, because managing other kinds of diversity is already core to their working reality.

“So leaders may already have experience dealing with conflicts that can arise, and at the very least, most profession­als will have a level of consciousn­ess and awareness about diversity.

“However intergener­ational issues in the workplace haven’t been given as much attention and energy as other areas of difference and diversity. As a result of being left behind, there is often background friction manifestin­g in toxic behaviours that undermine and unfairly discrimina­te.”

It is therefore essential that this area of diversity management should also be given due attention, Goodman-Bhyat says.

“If the ultimate goal is a cohesive, productive environmen­t, the strategy for managing generation­al diversity is nothing new. It requires recognitio­n of the issue and its potential consequenc­es if left untended,” she says.

The older generation has a different value system

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