What next for new bank?
MILESTONE: TYMEBANK REACHED ONE MILLION CUSTOMERS LAST MONTH
It aims to reach two million and expand footprint.
After reaching the one million customer milestone late last month – just nine months after launch – TymeBank has set its sights on signing up two million customers by next December.
The bank’s major shareholder, African Rainbow Capital (ARC) Investments, says it is “onboarding approximately 100 000 customers per month, or between 20 000 and 30 000 customers each week”.
Of the one million customers who have opened accounts, about 40% are active. ARC Investments says “this growth rate has resulted in TymeBank being one of the fastest-growing digital banks at this stage of its lifecycle when measured against the leading digital banks across the world”.
In an update to investors last month, TymeBank revealed that 85% of customers came through its in-store channels, with the “most productive stores” being in the Eastern Cape and KwaZulu-Natal.
Customers have deposited R500 million in savings accounts (its GoalSave product) with the bank, and it says the average balance on these is R4 500.
Card swipes are the most common transaction type, with cash deposits at Pick n Pay till points the second most popular.
It says “this demonstrates that cash on hand is still prevalent within the bank’s target market segment”.
Half of TymeBank’s customers “earn a salary of less than R5 000 per month, and 45% of customers are older than 35”. This older segment is “more active” than its younger base.
The distribution partnership with Pick n Pay (and Boxer) allows it to compete very effectively with the five other retail banks.
In fact, when comparing the number of “outlets”, its reach is second only to that of Capitec Bank.
And it achieves this with just a single “ambassador” at each outlet, plus fewer than 200 head office staff. Its rivals have tens of thousands of employees.
But it realises the limitation of the Pick n Pay and Boxer footprint. It is currently in a pilot with PostNet and this “has the potential to expand its physical points of presence by 390”. Importantly, this broadens its reach to neighbourhood or convenience centres. Additionally, it is “piloting a mobile kiosk” to expand access outside of these store networks.
TymeBank says it plans to roll out 200 mobile kiosks next year “in a long-term partnership with a large community of interest”.
Given the levels of co-operation between various Patrice Motsepe entities, it is possible that one of these will be leveraged.
Separately, there is also the potential of expanding the Pick n Pay relationship into its Pick n Pay Express convenience store network at partner BP.
The two firm plans in place for next year will take the total number of onboarding kiosks to in excess of 1 300.
The simplicity of TymeBank’s proposition was key to it disrupting the market, but it says that “very quickly customers started demanding more” than the “limited feature set”.
TymeBank currently only offers internet banking and a mobile app for Android (an iOS app will be available next year). The roll-out of USSD functionality is imminent.
ARC Investments says “a personal loan product” and “a lowcost bank account for small and medium businesses” are currently being piloted and prepared for public rollout to the market in early 2020.
Hilton Tarrant works at YFM