US fascination with Nordic design is highlighted
Much of Europe has been gripped by a passion for Scandinavian design in the past decade, but it has long been outpaced by the US.
A new exhibition at the Nationalmuseum in Stockholm looks at the Nordic countries’ influence on the modern American aesthetic and vice versa.
Scandinavian Design & USA – People, Encounters and Ideas, 1890-1980 is an international collaboration between the Nationalmuseum, the Los Angeles County Museum of Art, the Milwaukee Art Museum and the Nasjonalmuseet in Oslo.
It features more than 300 objects from American and Scandinavian collections.
The exhibition retraces the origins of Scandinavian design in the 1930s, under the impulse of designers such as Finland’s Alvar Aalto, Denmark’s Poul Henningsen and Finland’s Maija Isola. Their credo: functionality and minimalism.
It was not until two decades later that this aesthetic made a noticeable appearance on the international scene, thanks to the travelling exhibition Design in Scandinavia: An Exhibition of Objects for the Home.
This bold initiative by the Nordic countries aimed to bring Scandinavian design into North American stores and homes. And it worked.
Scandinavian design quickly became synonymous with good taste and good living ... until it experienced an identity crisis in the 1960s with the arrival of pop art.
Thirty years later, it came out of the identity crisis and has since become an absolute reference in design.
Scandinavian Design & USA – People, Encounters and Ideas, 1890-1980 focuses on the influence that Scandinavian aesthetics had on American design.
Visitors to the exhibition will be able to immerse themselves in the stories of Scandinavian designers who emigrated to the US, contributing to an exchange of ideas between the Nordic countries and North America.
Scandinavia was not the only region of the world to use design as a diplomatic tool. The US also did it during the Cold War, as the exhibition highlights.
Scandinavian Design & USA – People, Encounters and Ideas, 1890-1980 will run until 9 January at the Nationalmuseum in Stockholm. It will then travel to Los Angeles, Milwaukee and then to the Nasjonalmuseet. –
Scandinavian design synonymous with good taste