Showmax has overtaken Netflix

Showmax has become the most popular video streaming platform in Africa, ahead of US giant Netflix.

Launched in 2015, the service boasts over two million subscribers, thanks to a vast catalogue of local content and partnerships with US media outlets such as Comcast and HBO.

The resounding success of Showmax, a subscription video-on-demand (SVOD) streaming service designed specifically for the African continent, is overshadowing the American giant.

According to figures from market research firm Omdia, reported by media outlet Rest of World, by November 2023, Showmax had 2.1 million subscribers on the continent, compared with 1.8 million for Netflix.

This resulted in Showmax’s market share rising to 39%, while Netflix’s dropped to 33.5%.

Far behind the two giants, Amazon Prime Video occupied a modest third position with just

300 000 subscribers in November 2023.

In early 2024, Showmax unveiled bold ambitions for the next five years: to reach 50 million subscribers and generate $1 billion (about R19 billion) in revenue.

Launched in 2015 by MultiChoice, Showmax offers a wide range of content. From Hollywood blockbusters to popular international series, as well as African films and series, Showmax offers a rich and varied catalogue for all tastes.

The platform is available in 44 African countries.

One of its strong points is its commitment to offering original African content. In fact, 60% of the platform’s content is African, enabling it to meet the specific tastes and preferences of African audiences and showcase local talent.

Showmax also broadcasts live major sporting events, such as English Premiership, the Uefa Champions League and the Fifa World Cup, and has signed a partnership with HBO to broadcast its shows in Africa. –