The Citizen (KZN)

Viewers want more accurate portrayals of faith on screen

- AFP

It’s not always easy to talk about religion on TV. And yet, it’s a theme that viewers are interested in.

According to the latest HarrisX study, 80% of viewers think it’s important to have more accurate portrayals of faith on screen.

Whether in films or series, clichés remain common. In the Netflix’s teen Spanish drama Elite, the scene where Nadia’s character removes her hijab sparked heated discussion­s on social networks back in 2019. HarrisX’s “Global Faith and Entertainm­ent Study” reveals that audiences are demanding more accurate representa­tions of faith in movies and series.

Globally 63% of those interviewe­d for this internatio­nal survey believe that entertainm­ent media perpetuate­s religious stereotype­s. This is shared by audiences of diverse religious conviction­s, with Buddhists (63%) being the most critical.

Eighty percent of those surveyed highlighte­d the importance of an improvemen­t in on-screen representa­tion of faith, in the interests of greater accuracy.

This call for authentici­ty is particular­ly strong in Brazil (94%), Nigeria (93%), India (91%), Mexico (82%) and the US (82%).

About 68% of those surveyed want diverse perspectiv­es on various faiths, a desire that is more pronounced in Brazil (91%), Nigeria (84%) and India (83%).

Nearly six out of 10 viewers (59%) claim to have learned something new about a faith, thanks to a film or series. This finding is shared by countries categorise­d as having high proportion­s of faithful residents (73%).

According to the report’s findings, viewers are looking for a better understand­ing of people whose beliefs differ from their own.

“Respondent­s in all countries agree that accurate portrayal of religion is crucial to foster global understand­ing,” the report outlines. –

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