4Racing launch RacingToday
MILESTONE: NEW APP GIVES FANS UNLIMITED FREE STREAMING ACCESS TO LOCAL AND INTERNATIONAL RACING
ʂ RacingToday provides ultimate destination for horseracing pundits.
4Racing is proud to announce the migration of its founding OTT platform, 4Racing.tv, to its exciting new home at RacingToday. co.za, launched on Saturday 2 March.
This strategic move marks a significant milestone in the evolution of Racing Today, expanding to a rebranded, reimagined and enriched experience for our racing audience across the globe.
At RacingToday.co.za fans will continue to have access to an extensive array of both local and international racing content, now more accessible than ever before, as the platform transitions to a free-to-view model.
From live race coverage to captivating documentaries, insightful analyses and behind-the-scenes stories, Racing Today strives to be the ultimate destination for all things horseracing.
Racing Today was born as a daily racing talk show and has amassed an audience of over 3.1 million viewers since its inception in August 2022.
“Leveraging this momentum, we have chosen to re-brand our bespoke OTT streaming platform and associated mobile applications (previously 4racing.tv) to Racing Today,” said Stephen Watson, Head of 4Racing's Broadcast.
“Under this new umbrella service, Racing Today's goal is to create a completely FREE horse racing streaming offering, for novices to well-versed punters. We are dedicated to bringing the best that horse racing has to offer to audiences spanning all communities and ensuring that staying up to date with all things racing has never been easier.”
Racing Today's lineup of daily and weekly shows will continue to keep viewers informed and entertained. Popular shows like Track Talk, Weighted To Win presented by Betway and Racing Today's own daily talk show will all be hosted on the platform, plus previews and shows received from our international partners.
Expert hosts will guide both seasoned punters and curious newcomers through each day's racing action, offering tips, predictions, and invaluable insights to enhance the racing experience.
Embracing the spirit of inclusivity and innovation, Racing Today offers an array of features designed to elevate the viewing experience.
From dedicated channels for major local and international races to curated pop-up channels offering uninterrupted coverage of premium events from around the world, Racing Today strives to pack the most into every moment.
“With Racing Today, fans can stream live races or catch up on missed action anytime, anywhere,” Watson added. “Our Archive section is super popular for post live race reviews and if you just missed the action and need an immediate replay, our channels can be rewinded too. Registered users can scroll back on the Electronic Program Guide for up to seven days, if you missed any must-see racing. Or you can set a reminder and/or record racing that may be coming up to your playlist too.”
Existing customers can opt to stream content from the new platform without logging in. Alternatively, they can access their existing profile using their previous 4Racing credentials and will be automatically redirected to the new platform at www.racingtoday.co.za ensuring a seamless transition.
Racing Today will be completely free to users, with the new platform transitioning away from a Subscription based service to a Free Service with supported Advertiser/Programme Sponsorships.
Any existing long-term subscriptions will be reimbursed and all customers will be contacted directly to arrange a pro-rata credit.
Racing Today's omni-channel strategy will continue to ensure ease of access to popular racing content across all Social Media platforms, including Facebook, Instagram, X and YouTube. 4Racing's YouTube channel has accumulated over 4.6 million views since April 2022. This will be migrated to sit under the Racing Today brand, with additional content be added from around the world.
While registration remains optional for users who simply wish to stream content, those seeking to access the platform's full suite of functionalities — including downloading content, adding races to their favourites folder, creating playlists, setting reminders and/or recording content - need to register to enable your free profile creation and personal cloud storage.
Registration entails providing an email address and setting up a password, to enhance your personalised and comprehensive user experience. Customers currently utilising the 4Racing application on their mobile will need to update their App to the new Racing
Today platform available on the app-stores. Both Android and iOS apps support casting to your big screen.
Racing Today has no streaming restrictions. Users can stream content on unlimited devices and can enjoy both unlimited streams and unlimited concurrency.
“We're committed to creating an overarching content streaming platform which covers great live local and international racing content, supported with feature-rich functionality and personalisation options for horse racing fans and punters alike. Racing Today takes us another step closer towards to full digital inclusion and access” said Colin Gordon, COO, 4Racing.
For inquiries, support, or further information, please contact Racing Today via email at support@racingtoday.co.za or by phone at 087 095 3363.
Join us as we embark on this exhilarating journey into the heart of horseracing, on RacingToday.