Band blown away by video shot in PE
Cape band blown away by creative work on latest track
AMUSIC video that made its debut on Trace TV last week was a “miracle” pulled off by a Port Elizabeth professional. Shot in just three days, national ghetto tech outfit Crazy White Boy’s video for their latest offering, Something New, was shot in three Bay locations by Port Elizabeth video production company Innerview Productions.
Innerview Productions is headed by Jean du Toit, 35, of Mount Pleasant, who has worked with the likes of hip-hop artist iFani on his music video, Shake, and Grammy award-winning band The Civil Wars on their 20 Years video.
Konstantinos Karatamoglou, who forms one half of Crazy White Boy alongside Ryan Glen Murgatroyd, said the collaboration came about after they discovered Du Toit through a mutual acquaintance.
“A friend of ours from Port Elizabeth, Peter Larkin, told us that he knew a guy from PE who did great videos, so we went ahead and looked at some of his work and we were impressed – we literally made contact and he provided an amazing video for us,” Karatamoglou said.
The Cape Town-based group have been active since 2008 and are signed to Universal Records.
Their ghetto tech sound is a combination of different house sub-genres.
They have performed across the globe and shared the stage with French DJ, record producer and remixer David Guetta.
Karatamoglou said they were happy with Du Toit’s work and would probably work with him again.
“Jean is super-professional, he pulled off a miracle. Normally it would take a month to do what he finished in a week,” he said.
“He gave us a great product. I think we’ll probably end up working with him through all our videos.”
Du Toit said the video follows the journey of three characters who are in search of something new.
“The video is a creative fashion shoot with a bit of a concept and a twist. It sets the actresses in three distinct locations, namely inner city, forest and desert/beach landscape,” Du Toit said.
“As they are exploring their environment, they become aware of an object that is unusual to their environment. As they begin to explore this ‘new object’, they come across a nondescript character who holds out a virtual reality headset.
“Out of curiosity, they proceed to look into this virtual reality headset and swap environments.
“The end has an extra twist – I would encourage people to watch it.”
Zipho Rapiya, 26, of Queenstown, who was one of three models cast in the video, said she enjoyed working on the set.
“A friend of mine told me about an opening, so I went to go meet with Jean, who told me a bit more about the video and things kind of set off from there,” Rapiya said.
“Working on the video was great. I made new friends and there was no pressure. It was just a whole lot of people working well together – we didn’t have any hiccups or disputes.”
Mount Pleasant resident and Miss Hooters South Africa Jade Hammond, 18, said the best part of the experience was when she saw the video for the first time.
“It was quite a shock for me when the video first came out and I can safely say it was the most memorable moment for me throughout this entire experience,” she said.