‘Wallpaper TV’ wows electronics show crowd
LG Electronics showed off a wallpaper-thin television as TV makers vied for the spotlight when the Consumer Electronics Show officially opened in Las Vegas yesterday.
LG and rivals touched on hot themes at this year’s show – including robots, appliances equipped with artificial intelligence and self-driving car technology.
A surprise star of the presentation was a strikingly thin LG Signature OLED flat-screen television simply branded “W.”
The super-high-definition TV measured just 2.57 mm thick in a 65-inch screen model.
LG boasted that a larger screen model had garnered a CES Best of Innovation Award.
“Why the ‘W’?” LG Electronics USA marketing vice-president David Vander Waal asked rhetorically.
“Wallpaper. Window. Wow,” he said.
The screens are designed to affix to walls with magnetic brackets, protruding less than 4 mm. Sony used CES to introduce a stunning A1E series Bravia OLED television in a shift to image technology that had been terrain-ruled by LG in the US market.
“It renders every detail of an image,” Sony Corporation chief executive Kazuo Hirai said.
“You will see more than you ever thought possible in a display.”
Sony eliminated speakers from the A1E series, creating technology that generates rich sound by making the screen vibrate in what Hirai boasted to be an industry first.
Google’s Android TV software for accessing internet content was also built into the screens, Sony said.
Fast-growing Chinese television maker TCL unveiled 25 new Roku-enabled TV models, boasting improved high-definition imagery and enhanced audio.
South Korean consumer electronics giant Samsung unveiled a new 75-inch QLED TV model, along with a company-first gaming laptop.
It also showed off a new television built with “Quantum Dot” technology.