Social media’s role in promoting your company

SOCIAL media is a defining factor when it comes to successful marketing strategies and strong businesses.

Advertising updates for social platforms and business-friendly changes are making it easier than ever for SMEs to make connections, and offer valuable customer service.

Using social media as a start-up for small business is the best channel for your marketing budget because of the connections to be made and networking opportunities it provides at a very low cost point.

Social media is all about communicating with your target audience and there are applications which can make the process easier.

Whether you’re looking to communicate internally or across channels, here are some of the most highly recommended communication apps available: ý Slack ý HipChat ý DialMyCalls ý Skype ý YouTube ý Messenger Through these apps, you can make face-to-face connections, send SMS messages, voice broadcast and chat instantly to make your social interactions that much more powerful.

Investing in your content should be a priority, especially when it comes to posting across multiple channels.

Delivering inconsistent content is all too familiar with small businesses. Inconsistency makes your strategy appear unreliable and unprofessional to consumers.

Quality content is vital when it comes to marketing to anyone under the age of 40.

Most people in that demographic discover a business for the first time by Google search or finding their content on social media.

If you are not focusing on the content that you put out on the most relevant social platforms, you’re going to become mute and obsolete in the modern day of doing business.

Demonstrate that you’re committed to posting useful and regular content to your clients.

And even if you’re only spending R200 per month, you can make your content fly.

This is particularly the case for YouTube and Facebook video content, which receives billions of views every day.

Just remember that it’s content that carries your strategy forward.

Your social media budget should allocate about 75% to content creation and about 25% to content amplification through paid advertising.