The Herald (South Africa)

Toy chain in SA not hit by crisis

Separate enterprise unaffected by US liquidatio­n

- Nico Gous

TOYS R Us in South Africa‚ Namibia and Zambia are not affected by the toy chain’s liquidatin­g its stores in the United States.

“Although these challenges will have ramificati­ons on the global toy landscape‚ it must be clear that Toys R Us and Babies R Us South Africa are a privately owned South African enterprise‚ which merely pays a royalty to utilise the brand names and operates completely independen­tly from its global counterpar­ts‚” marketing manager Nicole Annells said yesterday.

Annells said their growth in revenue was “solid”.

“Toys R Us and Babies R Us South Africa have experience­d phenomenal growth‚ having opened seven new stores in 2017.”

Toys R Us announced late on Wednesday it was liquidatin­g all its stores in the United States.

“This is a profoundly sad day for us as well as the millions of kids and families who we have served for the past 70 years‚” chief executive Dave Brandon said.

“I am very disappoint­ed with the result‚ but we no longer have the financial support to continue the company’s US operations.”

The company did not indicate how many jobs would be lost‚ but it is reported that about 33 000 are at stake.

The debt-plagued chain filed for bankruptcy protection in September last year.

The company statement said it was exploring strategies for keeping the brand alive‚ including the sale of 200 US stores that could be packaged with its Canadian operations.

Started in 1948 amid the post- war US economic boom, Toys R US has 881 stores in US territorie­s and nearly 65 000 employees globally, according to the company’s most recent press release last month.

The New Jersey-based company was saddled with debt following a leveraged buyout in 2005 by a consortium that included the KKR Group and Bain Capital.

Much like other retailers, Toys R Us has been battered by competitio­n from Amazon and other online retailers.

A weak holiday shopping season weighed on the company’s efforts to reorganise, analysts said.

GlobalData Retail managing director Neil Saunders blamed the company’s woes on poor leadership.

“As the competitiv­e dynamics of the toy market intensifie­d, management failed to respond and evolve. As such, the brand lost relevance, customers and ultimately sales,” Saunders said in a note on Wednesday.

“The main tragedy of liquidatio­n will be the extensive loss of jobs. In our view, those on the shop floor have been badly let down by management and those doing financial deals.”

Last month, the company’s British business announced plans for an “orderly winddown” of the company’s store portfolio.

Toys R Us employs 3 200 people at 100 stores in Britain. The company also said it was pursuing a “going concern” reorganisa­tion and sale process for its Canadian and internatio­nal operations in Asia and Central Europe, including Germany, Austria and Switzerlan­d.

“The company’s internatio­nal operations in Australia, France, Poland, Portugal and Spain are considerin­g their options in light of this announceme­nt,” it said.

 ?? Picture: AFP ?? END OF AN ICON: Customers enter a Toys R Us store in California. The company is to liquidate all of its US stores
Picture: AFP END OF AN ICON: Customers enter a Toys R Us store in California. The company is to liquidate all of its US stores

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