Watchdog rules against Herbex ad

THE Advertising Standards Authority (ASA) has found that weight loss claims made by Herbex in its television commercials are unsubstantiated.

Consumer activist Dr Harris Steinman complained about a Herbex commercial for its product, Fat Attack.

Dischem‚ Clicks and SPAR are some of the stores that sell Herbex products.

The commercial features the testimonial of “Lindsay”, who claims she has lost 43kg since 2006 using Herbex slimmers.

“I have kept the weight off for 10 years. Herbex has completely changed my life. I am more confident and feel like I can do anything.”

The commercial then shows before and after photos of Lindsay.

“I am finally living the life I have always wanted to. Do you know what that does to your confidence‚ your health and your energy levels?

“So‚ if you want to lose weight and keep it off‚ get Herbex. Start today.”

Steinman said there was no evidence that Fat Attack led to weight loss and that‚ if it existed‚ a testimonial did not represent the majority of Fat Attack consumers.

He said truthful testimonials must point out that the product only worked for some consumers‚ weight loss was unlikely‚ and it had to be used with a calorie-restricted diet and exercise or it would likely have no effect.

Herbex is not a member of the ASA and said it would not submit to its jurisdiction. – TimesLIVE