BRAND
You will never see Dyson products associated with glitzy branding or fancy ads.
It is the emotionally alluring product that satisfies the critical mind.
Your product may not have the allure of Dyson products, but you still need to use logic.
Share just enough critical information to give permission to consumers to believe your brand’s message.
So the next time you think about what approach to use in marketing, ensure logical and emotional minds are satisfied.
And if you really want get more products off the shelves, invest in innovation and inject a little passion into what you are selling, not just how you sell it.