Adding Hope to Uviwe Child and Youth Services – every R2 counts!

Add Hope, KFC and KFC local franchisee AKM Foods officially welcomed Uviwe Child and Youth Services in Port Elizabeth, Eastern Cape into the Add Hope feeding scheme. Part of this involved them receiving a R96,000 cheque handover to help ensure that they can continue with the work they do in and around the community. The NPO has, for the past 20 years, provided nutritional support to more than 300 children at five Early Childhood Development (ECD) centres in the Port Elizabeth region. Every R2 that KFC customers donate to Add Hope goes towards sustainable feeding programmes for children like those under the care of Uviwe Child and Youth Services. Local restaurants can also take part by working with charities to ensure that funds go to the very communities that they live in. The Add Hope initiative has grown to support sustainable feeding programmes across SA, partnering with 142 national and local organisations to provide over 140,000 children, like the children at Uviwe Child and Youth Services with nutritious meals daily. R2 donations from KFC customers, combined with KFC contributions, all add up! Thabisa Mkhwanazi, the KFC public affairs director for Africa and Add Hope says: “KFC together with customers has raised over R500m since 2009, enabling children all over SA to learn, growth and thrive. “But there is still a long way to go, as more than half of all South Africans live in poverty, with one in five children suffering from stunted growth and learning difficulties due to hunger and malnutrition. “So, the situation remains critical. The more we can raise, the more children we can help, creating a more positive future for all of us. “Thank you for Adding Hope!”

About Add Hope:

Add Hope, a powerful initiative that sees KFC customers and staff unite in the fight against hunger, has now reached the milestone of feeding 140,000 children around the country nutritious meals, every day, through supporting sustainable feeding programmes at a growing list of 137 beneficiary organisations. Add Hope raises money through customer donations added at the till or on the Add Hope website, as well as KFC donating a percentage of its profits as its own corporate social responsibility contribution. In 2016, Add Hope raised R39m, with every cent of customers’ R2 donations going towards feeding children. Over the past seven years, Add Hope has raised close to R500m in KFC corporate social responsibility donations and customer donations combined.

About KFC:

KFC is part of Yum! Brands Inc, the world's largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in more than 117 countries and 1.4 million company and franchise associates. Yum! is ranked #214 on the Fortune 500 List, with revenues of more than $12bn in 2011. KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain, specialising in and famous for its Original Recipe®. The secret recipe of 11 herbs and spices was first developed in 1940 and the same recipe is still used across the world today. Follow us on: www.kfc.co.za, www.twitter.com/kfcsa and www.facebook.com/kfcsa.

ALL SMILES: KFC staff and children from the Eastern Province Child and Youth Care Centre celebrate the handover of a cheque to the value of R103,000, which will assist with supplying nutritious meals to the children at the centre

HAPPY BENEFICIARIES: Eastern Province Child and Youth Care Centre have been an Add Hope beneficiary for the last eight years and were recently renewed for another year

HEARTFELT TREAT: KFC team members from the local Port Elizabeth stores were treated to singing by the children at Uviwe’s Schauderville Early Childhood Development Centre

GIVING BACK: KFC hands over the first cheque of R96,000 to Uviwe Child and Youth Services. The donation will go towards Uviwe's feeding schemes at the five early childhood development centres they run in Port Elizabeth