‘Museum’ celebrates failure
Cased in glass and lit up by neon lights, the Donald Trump board game, the plastic bicycle, an electric beauty mask, bottles of Green Ketchup and a host of other unlikely innovations have found fame again in Sweden’s “Museum of Failure”.
The “museum”, one floor of a cultural centre in the coastal town of Helsingborg, is the work of psychologist Dr Samuel West, 44, a Californian who used to research how to make companies more innovative.
“I was looking for a new way to communicate research findings and stimulate a discussion and interest in the whole concept of learning from failure and I thought an exhibit would be a fun way to do that,” West said.
The museum was launched in 2017.
A steady stream of visitors stopped by the case housing “Trump – the Game,” where players trade real estate under the watchful eye of the game’s namesake, rolling dice on which the number six has been replaced by a T – “Trump always wins,” West said.
Bemused members of the public look at a Swedish bicycle released in 1981 built from plastic that turned out not to be sturdy enough to support its rider, as well as Heinz’s Green Ketchup and Coca-Cola’s coffee-flavoured drink, the Coke BlaK.
The “Museum of Failure” was upping sticks to move to Shanghai after closing in Sweden on Saturday.