Baby carrier designer calls on others to speak out
“They brag about ethical trade‚ but they behaved totally unethically,” businesswoman Shannon McLaughlin says of Woolworths.
The founder of Cape Townbased Ubuntu Baba accused the retailer of blatantly copying the design‚ colour and names of her Stage 1 and Stage 2 baby carriers and undercutting the price by two-thirds by having them made from cheaper fabric in China.
She was in a bad place when she wrote her now famous “Woolworths‚ you have some explaining to do” blog on Monday‚ fearing the loss of her business.
However, two days later the retailer apologised in person‚ pulled its “rip-off” baby carriers from their shelves and offered to refund those who had bought one.
“I am in discussions with Woolworths about what will become of all their carriers now‚” McLaughlin said.
“Their blatant copying was certainly ethically wrong‚ and I’m far from the only small business they’ve done this to.”
McLaughlin said other business owners had told her Woolworths had done the same thing to them.
“I’m encouraging them to speak out. This is the perfect time for them to do so.”
Woolworths has presented McLaughlin with a written settlement offer which she is considering‚ she said.
“I definitely want them to issue a media statement setting out exactly what they did wrong and how they are going to rectify that.”
Woolworths apologised on Wednesday‚ steering clear of the word “copied”‚ acknowledging only that there were “striking similarities” between their Stage 1 and Stage 2 baby carriers and those of the same name made by Ubuntu Baba’s eight employees at a factory in Retreat.
“This is not in line with our values and goes against the very clear policy and creative guidelines we have in place for our design process‚” the retailer said.
Woolworths denied McLaughlin’s most serious allegations: that a Stage 2 carrier was bought and delivered to a former sourcing administrator at the Woolworths financial services building in Observatory in June 2017‚ and that three months later the company’s product developer had ordered the Stage 1 carrier and had it delivered to the company’s Cape Town CBD head office.
“Our baby-product developers were NOT responsible for the Ubuntu Baba carrier orders delivered to our Cape Town and Observatory offices – those were ordered by pregnant employees,” the company tweeted. –