The Herald (South Africa)

Turkey changes face of the world by becoming beauty aesthetics hub

- Staff Writer

We board planes and jets to other countries for many reasons. Be it romance in Paris, photo opportunit­ies in New York, or fulfilling hobbit dreams in New Zealand.

However, Turkey is quickly surpassing the glossy streets of Beverly Hills and the hushhush secret corners of Brazil to become the beauty aesthetics hub of the world.

According to a tourism sector study by accounting firm Ernst & Young, hundreds of thousands of people are flocking to Turkey.

“Türkiye has become a global destinatio­n for high-quality, affordable elective, reconstruc­tive surgery, thanks to its stateof-the-art facilities and the expertise of our medical profession­als,” plastic surgeon Dr Salih Onur Basat, who also noted improvemen­ts in the country’s infrastruc­ture, said.

A dominating category is the “mommy procedure”, which comprises post-pregnancy breast operations, tummy tucks or liposuctio­n.

While the operation may be popular, Basat warns patients of the importance of rest and adherence to post-operative guidelines to ensure optimal recovery.

“To achieve desired results, it’s crucial to select a specialist surgeon and have realistic postoperat­ive expectatio­ns.”

“I expect the increasing demand for Brazilian butt lift, tummy tuck, liposuctio­n, rhinoplast­y and breast aesthetic surgeries in Turkey will persist into 2024,” he said.

According to the Middle East Eye, some clinics have already started offering treatment packages that include luxury accommodat­ion, aftercare, flights and city tours.

Hair treatments are meanwhile dominated by men.

Additional­ly, a report by Medim found Turkey’s offerings are 50% to 60% more costeffect­ive than most global north competitor­s.

 ?? ?? NEW TREND: Noted plastic surgeon Dr Salih Onur Basat
NEW TREND: Noted plastic surgeon Dr Salih Onur Basat
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