The Herald (South Africa)

Inaugural Mister Heritage SA pageant to light up Bay

- Tshepiso Mametela mametelat@theherald.co.za

In a first for the country, a new national pageant — Mister Heritage SA — will be staged in Gqeberha on Sunday.

Ushering in the inaugural event, 12 finalists from the Eastern Cape, KwaZulu-Natal and Gauteng will take to the stage in a dazzling display celebratin­g the country’s rich cultural heritage at Boardwalk’s Internatio­nal Convention Centre.

Kwazakhele-born pageant director Luthando Siyeni said the city boasted breathtaki­ng beaches, landscapes and historical sites mirroring Mister Heritage SA’s mission.

“From the iconic Donkin Reserve to the vibrant Boardwalk and historic St George’s Park, Gqeberha provides an enchanting backdrop for this prestigiou­s occasion, making it the perfect host city for the inaugural showpiece,” Siyeni said.

He said, after purchasing a franchise licence in 2023 for SA to host the event under the Mister Heritage Internatio­nal organisati­on banner, the pageant promised an unforgetta­ble spectacle.

Finalists, whom the organisers

decided they would not charge to enter the competitio­n, will vie for the crown in four segments — swim, casual, formal and traditiona­l attire.

“This event won’t be confined to the live audience in Gqeberha.

“It will be broadcast nationwide, offering viewers a front-row seat to a grand culture and beauty celebratio­n.

“From showcasing the exceptiona­l talents of SA men to igniting a sense of pride in our diverse heritage, it promises to leave a lasting impact.”

As an affiliate of Mister Heritage Internatio­nal, the Mister Heritage SA winner will carry the torch to the global stage.

“Beyond mere pageantry, the crowned Mister Heritage SA will become an ambassador, passionate­ly advocating for the preservati­on of the nation’s cultural heritage and tourism treasures on national and internatio­nal platforms,” Siyeni said.

“With a prestigiou­s showcase scheduled in Manila, Philippine­s, our ambassador will proudly spotlight our rich cultural [identity] with unparallel­ed prestige.

“The inaugural Mister Heritage SA marks a significan­t milestone in promoting cultural heritage and tourism.

“We hope the line-up of talented contestant­s captivate audiences and ignite a renewed sense of pride in SA’s cultural diversity.”

He said he envisioned the pageant as a flagship extravagan­za to rival Mr SA.

“This should be a platform where everyone can showcase [their culture].

“There are lots of people who want to express who they are and where they come from.

“More than just a pageant, we want to make it educationa­l and, hopefully, grow the brand.”

 ?? ?? BIG PLANS: Kwazakhele-born director of the Mister Heritage SA pageant, Luthando Siyeni, is bringing the inaugural showcase to Gqeberha
BIG PLANS: Kwazakhele-born director of the Mister Heritage SA pageant, Luthando Siyeni, is bringing the inaugural showcase to Gqeberha
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