Watch racing anytime, anywhere, for free!
4RACING is making it even easier for followers of the sport worldwide to view South African racing live, free of charge.
The racing operator has just announced the migration of its Over-TheTop (OTT streaming platform) to a new home, namely RacingToday.co.za.
“This strategic move marks a significant milestone in the evolution of Racing Today, expanding to a rebranded, reimagined and enriched experience for our racing audience across the globe,” reads a media release issued by 4Racing.
“At RacingToday.co.za, fans will continue to have access to an extensive array of both local and international racing content, now more accessible than ever before, as the platform transitions to a free-to-view model.
“From live race coverage to captivating documentaries, insightful analyses and behind-the-scenes stories, Racing Today strives to be the ultimate destination for all things horseracing.”
Racing Today was born as a daily racing talk show and has amassed an audience of over 3.1-million viewers since its inception in August 2022.
“Leveraging this momentum, we have chosen to re-brand our bespoke OTT streaming platform,” said Stephen Watson, Head of 4Racing’s Broadcast.
“Under this new umbrella service, Racing Today’s goal is to create a completely free horse racing streaming offering, for novices to well-versed punters. We are dedicated to bringing the best that horse racing has to offer to audiences spanning all communities and ensuring that staying up to date with all things racing has never been easier.”
Popular shows like Track Talk, Weighted to Win presented by Betway and Racing’s Today’s own daily talk show will all be hosted on the platform, plus previews and shows received from international partners. Expert hosts will guide both seasoned punters and curious newcomers through each day’s racing action, offering tips, predictions, and invaluable insights to enhance the racing experience.
“With Racing Today, fans can stream live races or catch up on missed action anytime, anywhere,” Stephen added.
Racing Today will be completely free, with the new platform transitioning away from a subscription-based service to a free service with supported advertiser/ programme sponsorships. –