The Herald (South Africa)

Uncovering the science behind the thrill of Easter egg hunts

- BETH COOPER HOWELL

Christmas is cheerful, but Easter takes the cake.

Watching my toddlers toddle around in fake bunny ears, bristling with anticipati­on and unbridled delight at discoverin­g colourful, foil-wrapped chocolate eggs, is among my best mom memories.

They are both teens now and still I hide stuff. They tell me not to but, secretly, moms know.

Unravellin­g the psychology behind Easter egg hunts is as much about enjoying hidden treasure as it is about evolution, perhaps.

There’s something undeniably magical about the thrill of the hunt, the rush of adrenaline as we scour nooks and crannies.

But what drives this primal urge? Is it just the allure of chocolate, or is there something deeper at play?

According to psychologi­sts, the appeal of Easter egg hunts taps into our innate desire for novelty and excitement.

The act of searching for hidden objects triggers the brain’s reward system, releasing dopamine — a neurotrans­mitter associated with pleasure and motivation.

This surge of dopamine heightens our sense of anticipati­on and satisfacti­on when we uncover secret goodies, reinforcin­g the behaviour and making us crave more.

The element of surprise adds an extra layer of excitement to the experience.

Unpredicta­bility, coupled with wonder, curiosity and the sure knowledge that there are no jump scares around the corner — only edible bunnies — keeps But us’engaged, it s not just they about say. the thrill of the hunt. Easter egg hunts also foster social interactio­n and bonding, especially among families and communitie­s, apparently.

From a biological perspectiv­e, our love for Easter egg hunts may have roots in our evolutiona­ry past.

Anthropolo­gists suggest that the instinct to forage for food — dating back to our hunter-gatherer ancestors — may influence a fascinatio­n with finding stuff in the wild (or in the back garden, if you will).

In a modern context, Easter egg hunts provide a playful outlet for this primal urge, allowing us to tap into our innate hunting instincts in a fun and harmless way.

Chocolate, obviously, is the best dangling carrot to kickstart those foraging instincts, being a high-energy food fuelling our hunting and gathering urges, much like our ancestral finds of seeds and shellfish (which were infinitely better for you, but will it catch on in the 21st century?).

In the past, at kiddies’ parties held around Easter time, I’ve noticed that foraging is not the exclusive preserve of under-10s.

Grown men have been seen diving into bushes for marshmallo­w eggs, giving credence to another study positing that finding Easter eggs is a form of escapism from the monotony of daily life, offering temporary respite from the pressures and responsibi­lities of adulthood.

Ultimately, the joy of hiding and finding Easter eggs lies in the thrill of the chase, the delight of discovery, and the bonds forged through shared experience­s.

I do appreciate the science behind my hard work, but perhaps we could iron out the evolutiona­ry kinks that leave me, as the chief hunt master, empty-handed!

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