SA muso partners with hotel network to create entertainment hot spot
RICARDO Da Costa, J’Something and BlackBrick have partnered to create Artistry, an entertainment hot spot with a three-level experience which will take guests on a journey from a rooftop restaurant to a middle level for live music and theatre performances and, finally, to a street-level lounge bar for an unforgettable after party in Sandton.
Artistry is set to be the perfect trilogy operating in one eco-system and igniting all the senses where a night out on the town will be a full cultural immersion in one building, they said.
The concept is set to ignite the entertainment scene in Sandton early next year.
“Everything we do is inspired by the classics, the things that have managed to stand the test of time; from the food to the drinks, the interior and the architecture, we keep it real by only adding the essential parts to our spaces,” said J’Something.
According to a statement released, the development “could be the catalyst for the rebirth of Sandton not just as a business node, but also as a cultural node attracting a new generation of South Africans and visitors from across the world as BlackBrick is a place where people can live and work freely between cities with the flexibility of long or short apartment and hotel stays.”
“The on-site hotel element means guests at Artistry also have the option of staying over to really make a night of it, alleviating the hassle of nominating a designated driver or using a ridesharing app to head home,” read the statement.
The partners also revealed that Artistry was a major cultural investment following the financial investment of buyers into the BlackBrick Sandton development in excess of R500 million over the last three years “making this the best-selling development in Sandton. The new creative partnership is an extension of the BlackBrick ethos, which would be the alchemy of Artistry.”
“BlackBrick and myself have come together as creative minds on this project. The name Artistry really does
explain a lot about what we are trying to achieve. This is not meant to be a trendy nightspot for a set period of time, it is intended to become a way of life,” said J’Something.