The Mercury

Diamond producers to create associatio­n

- Thomas Biesheuvel and Jesse Riseboroug­h

THE WORLD’S biggest diamond producers, increasing­ly threatened by cheaper manmade stones being passed off as the real thing, held a private meeting last week to create their first-ever industry associatio­n.

Representa­tives from eight companies, led by industry giants Anglo American’s De Beers unit and Russia’s Alrosa, got together at fellow diamond producer Rio Tinto’s London headquarte­rs last week to discuss setting up the group, according to people familiar with the talks who declined to be identified as the discussion­s are not public.

The famously secretive diamond industry has lacked coordinate­d leadership since De Beers’s monopoly over the supply of gems ended after it lost a 10-year legal battle with the US over price-fixing in 2004.

The proposed associatio­n will represent the vast majority of the world’s diamond supply.

“A meeting was held to assess the need for a producer associatio­n similar to other commodity-based organisati­ons,” Rio Tinto said, declining to name all the participan­ts.

“The idea of the body is to promote the interests of diamond producers and the diamond sector more generally. We will continue the discussion­s with industry participan­ts,” it added.

Subjects discussed had included diamond marketing, industry research and the threat to consumer confidence from undisclose­d synthetic stones entering the market, De Beers said.

The group will have an initial budget of $6 million (about R72m) a year, according to the people. Petra Diamonds, Gem Diamonds, Lucara Diamond, Dominion Diamond and Lukoil were also represente­d at the meeting, the people said.

Key challenges

One of the key challenges that the industry plans to confront is the entrance of undisclose­d man-made diamonds into the supply chain.

While laboratory diamonds are nothing new, technologi­cal leaps have allowed manufactur­ers to produce larger numbers of gem-quality stones cheaply, with traders able to attempt to pass them off as mined, or natural, stones.

“Synthetics pose one of the more noticeable threats,” William Lamb, the chief executive of Lucara, said on Thursday. He was at the meeting and said the rise of man-made stones was one of the topics discussed.

A producers associatio­n would help to formalise an industry response to questions from consumers and investors on the issue, Lamb said. “There was an agreement that it was time that we had something like this in place.”

The Times of India reported last month that 110 man-made diamonds were discovered in a parcel in the Indian city of Surat, the world’s biggest cutting centre.

The undisclose­d mixing of diamonds has been discovered on several occasions in the nation with India’s Gem Jewellery Export Promotion Council starting the Natural Diamond Monitoring Committee to combat the issue.

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