New Google logo features ‘child-like’ rounded typeface

GOOGLE has revealed a new, simplified logo which it says reflects a world focused on mobile devices.

The logo has a “child-like” rounded typeface that uses the search engine’s trademark colours of red, blue, yellow and green. Google unveiled the design on Tuesday, three weeks after a corporate reshuffle which saw itself moved under a new holding company Alphabet.

Google said the logo was designed to combine “the mathematical purity of geometric forms with the child-like simplicity of schoolbook letter printing”.

It also bears a bigger resemblance to the logo of its new parent company, Alphabet. The makeover, it claimed, reflected changes to the way users interacted with its products.

“These days, people interact with Google products across many different platforms, apps and devices – sometimes all in a single day,” Google wrote on its blog.

“You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop. Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”

As well as being more modern, the letters in the new typeface can easily shrink down to be shown on smaller screens such as on a smartwatch. – Daily Mail