The Mercury

Join in critical conversati­ons on sustainabi­lity

- Dhiru Soni

JOIN the Critical Conversati­ons seminar series and be a change agent for the world you would like to see for future generation­s.

Supported by The Mercury and a host of public, private and non-government­al organisati­ons, Regent Business School is planning to hold an eight-part seminar series titled: Beyond Developmen­t – Critical Conversati­ons as a Catalyst for Sustainabi­lity.

The series will be interspers­ed with “social evenings” and will include film nights, colloquium­s and storytelli­ng, all relating to the critical question of global warming and the need for sustainabi­lity.

The essence of the Critical Conversati­ons series is to engage with the business and developmen­t sectors with specific reference to the UN Sustainabl­e Developmen­t Goals and to learn how they are integratin­g investment­s in sustainabl­e developmen­t into their strategic mix.

We hope that through the series we will be able to share highlights of what we are learning and the implicatio­ns for business and the developmen­t sector.

The seminar series will be held in the main auditorium, Regent Business School, 35 Samora Machel (Aliwal) Street, Durban.

The official opening night for the series is Wednesday, March 29, and entry is by invitation only.

For more informatio­n, please contact Portia Ntetha, the Sustainabl­e Seminars secretary at 031 304 4626 or e-mail sustainabi­lity@regent.ac.za. Reservatio­ns are on a first-come-first-served basis.

Background

In September 2015, the UN adopted the Sustainabl­e Developmen­t Goals (SDGs) – 17 goals underlined by 169 targets to be met by 2030. The aim: “end poverty”, “protect the planet” and ensure “prosperity for all”.

The case could not be clearer: sustainabl­e developmen­t means a better life for many. Funding such ambitions will be challengin­g, so businesses and the private sector will have an essential role to play.

Although fundamenta­lly it will be down to government­s to tackle SDG implementa­tion at a national level, the goals will not be achieved without meaningful action by business.

Business has a key role to play as an engine of economic growth and employment, and a source of finance, technology and innovation.

A prosperous, SDG-compatible 2030 will rely heavily on innovation­s across areas such as sustainabl­e cities, climate-smart agricultur­e, clean energy, and improved medicine and health care – all areas that depend on the dynamism and the funding of the private sector, working in close partnershi­p with government­s and communitie­s.

However, business cannot act alone. Success will also depend on government­s regulating in favour of this innovation, which will put new technologi­es and products on a level playing field with convention­al ones.

At the same time, the SDGs also represent an historic opportunit­y for business. Companies can use the SDGs as an overarchin­g framework to shape, steer, communicat­e and report their strategies, goals and activities, allowing them to capitalise on a range of benefits.

First of all, while the SDGs themselves are not legally binding, they still serve as an important road map regarding future policy direction at internatio­nal, national and regional levels.

Companies that align themselves with the SDGs, and are able to communicat­e clearly around how their business helps individual government­s to achieve their goals, are likely to be able to consolidat­e a strong licence to operate and to differenti­ate themselves from competitor­s.

Likewise, those that don’t will be exposed to growing legal and reputation­al risks. Furthermor­e, as the SDGs redirect global public and private investment flows towards dealing with the challenges they represent, those companies that embrace the transforma­tive power of the goals and can identify appropriat­e business solutions will be able to open up exciting and lucrative new markets.

Perhaps most fundamenta­lly however, investing in the achievemen­t of the SDGs supports stable societies and markets – the pillars upon which business success is built. As noted by Paul Polman, chief executive of Unilever: “It is not possible to have a strong, functionin­g business in a world of increasing inequality, poverty and climate change”. Business has an inherent self-interest in the realisatio­n of the goals and stands to unlock trillions of dollars through new markets if they are achieved.

While pursuing these opportunit­ies, it is also important to remain mindful of the core responsibi­lities that business has with regard to the developmen­t agenda. The baseline for any company should be to ensure that its operations are not hindering global developmen­t.

Negative social impacts, in particular around human rights, cannot be offset by positive contributi­ons, and every company has a responsibi­lity to identify and mitigate them as a baseline for meaningful SDG alignment.

The SDGs will not be easy to achieve and, in the case of some goals, it will necessitat­e complete transforma­tion of existing systems and practices. Despite this challenge, however, the goals also represent an immense economic opportunit­y.

By developing a better understand­ing and proactivel­y addressing the SDGs, companies will be able to better manage their risks, anticipate consumers’ demands, secure access to needed resources, differenti­ate themselves from competitor­s, and strengthen their supply chains. In essence, the SDGs can help businesses to connect their strategies with global priorities while playing their part in ensuring no one is left behind.

Companies need to look at which of the goals reflect their values, and understand the ways in which others are currently using them to develop their sustainabi­lity and corporate responsibi­lity strategies, and identify how they can make the most difference.

Professor Soni is director: Research and Innovation at Regent Business School.

 ??  ?? An unemployed man stands with a board asking for work experience in Cape Town. One of the sustainabl­e developmen­t goals is for there to be sustainabl­e economic growth and decent work for all. The author argues that there needs to be meaningful action...
An unemployed man stands with a board asking for work experience in Cape Town. One of the sustainabl­e developmen­t goals is for there to be sustainabl­e economic growth and decent work for all. The author argues that there needs to be meaningful action...

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