Uber booking introduced

RIDE service Uber, which enables users to instantly hail a taxi ride using their smartphone, will allow customers to book trips days or weeks in advance in London, the first European city to get the option. Uber began offering scheduled rides in June in Seattle, targeted particularly at business customers. Earlier this year, the San Franciscobased app avoided having a mandatory waiting time of five minutes imposed upon it and other private hire car firms in London as part of proposals by transport bosses to regulate the sector. Advance booking began yesterday and will be available within two weeks to all 2 million Uber users in London, who will now be able to book journeys from 15 minutes to 30 days before they travel. – Reuters