Fresh twist in ongoing billboard gripe saga
IT MAY look different, but it’s still the same complaint.
The billboard that caused a stir when it was first seen earlier this month berating cellular network Cell C has changed once again.
The banner read “The most useless service provider in SA – Cell C Sandton City” and named the manager of the store as well as his contact number.
The message on the 20m x 5m banner was vandalised soon after it was put up, and was changed to “The most useful service provider in SA… We love Cell C”.
The billboard had also changed and an additional “as experienced via Cell C Sandton” was added under the comment.
Now the billboard looks a lot less colourful, without the proper network logo, and has changed back to its original complaint to avoid legal problems.
It now reads “Cell C – perceived by the owner of this billboard to be The most useless service provider in SA as experienced via Cell C Sandton City”.
The manager’s name and contact number have been removed.
The owner of the banner is businessman George Prokas.
The only thing that hasn’t changed is that the banner can still be found on the wall of the World Wear shopping centre in Fairland.
Last week, the high court in Joburg dismissed Cell C’s urgent application to have the “defamatory” banner removed with costs.
NO LET-UP: The billboard on Beyers Naudé Drive before the wording was changed again.