Fresh twist in on­go­ing bill­board gripe saga

The Star Early Edition - - NEWS - STAFF RE­PORTER

IT MAY look dif­fer­ent, but it’s still the same com­plaint.

The bill­board that caused a stir when it was first seen ear­lier this month be­rat­ing cel­lu­lar net­work Cell C has changed once again.

The banner read “The most use­less ser­vice provider in SA – Cell C Sand­ton City” and named the man­ager of the store as well as his con­tact num­ber.

The mes­sage on the 20m x 5m banner was van­dalised soon after it was put up, and was changed to “The most use­ful ser­vice provider in SA… We love Cell C”.

The bill­board had also changed and an ad­di­tional “as ex­pe­ri­enced via Cell C Sand­ton” was added un­der the com­ment.

Now the bill­board looks a lot less colour­ful, with­out the proper net­work logo, and has changed back to its orig­i­nal com­plaint to avoid le­gal prob­lems.

It now reads “Cell C – per­ceived by the owner of this bill­board to be The most use­less ser­vice provider in SA as ex­pe­ri­enced via Cell C Sand­ton City”.

The man­ager’s name and con­tact num­ber have been re­moved.

The owner of the banner is busi­ness­man George Prokas.

The only thing that hasn’t changed is that the banner can still be found on the wall of the World Wear shop­ping cen­tre in Fair­land.

Last week, the high court in Joburg dis­missed Cell C’s ur­gent ap­pli­ca­tion to have the “defam­a­tory” banner re­moved with costs.

PIC­TURE: CHRIS COLLINGRIDGE

NO LET-UP: The bill­board on Bey­ers Naudé Drive be­fore the word­ing was changed again.

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