May­bach name makes a re­turn

But this time around it’s a de­riv­a­tive of Mercedes’ S-Class

The Star Early Edition - - NEW MODELS - DE­NIS DROPPA

MAY­BACH never took off as a stand­alone lux­ury mar­que but it’s been rein­tro­duced as a sub-brand show­cas­ing the pin­na­cle of Mercedes-Benz ex­clu­siv­ity and com­fort.

Mak­ing its world premiere simultaneously at the Los An­ge­les mo­tor show and Auto Guangzhou in China this week, the new Mercedes-May­bach S600 is a stretched ver­sion of the long-wheel­base SClass and comes with ad­di­tional fea­tures to sur­prise and de­light well-heeled buy­ers.

This ty­coon-spec S-Class is the re­place­ment for the ill-fated May­bach 57 and May­bach 62 sedans, which found lit­tle trac­tion with buy­ers in the ul­tra-lux­ury seg­ment. The new car will be aimed at both li­mou­sine-hire com­pa­nies as well as rich busi­ness­men, and is ex­pected to be es­pe­cially popular in China where it’s common for mon­eyed mem­bers of so­ci­ety to have their own per­sonal driver.

Some of the fea­tures that dis­tin­guish it from the stan­dard-pro­duc­tion mod­els in­clude ex­tra spa­cious­ness, spe­cial seats and lav­ishly de­signed, pres­ti­gious in­te­ri­ors of­fer­ing ex­ten­sive scope for in­di­vidu- al­i­sa­tion.

At 5 453mm long it rides on a wheel­base 20cm longer than the long-wheel­base S-Class and is driven by the same 390kW 6-litre V12 biturbo en­gine. It is claimed to have the qui­etest rear seat of any pro­duc­tion li­mou­sine in the world.

In com­bi­na­tion with the stan­dard Chauf­feur Pack­age, the rear seats re­cline like Lazy­boy chairs so ex­ec­u­tives can rest in busi­ness­class com­fort, while there’s a voice am­pli­fier that eases com­mu­ni­ca­tion be­tween driver and rear-seat pas­sen­gers.

Apart from its ex­tra length the S600 May­bach’s key dis­tin­guish­ing fea­ture from a reg­u­lar long-wheel­base S-Class is the short­ened rear door. This places the rear seats beyond the door cutout which cre­ates a feel­ing of ex­cep­tional pri­vacy and ex­clu­siv­ity. The el­e­gant May­bach Man­u­fak­tur logo – a dou­ble M in-

“In the S-Class seg­ment, cus­tomers have very high ex­pec­ta­tions”

side an arched tri­an­gle – adorns the C-pil­lars on both sides.

Cabin lux­ury is fur­ther en­hanced with items like May­bachem­bossed nappa leather arm­rests and an ana­logue clock with an IWC de­sign.

“In the S-Class seg­ment in par­tic­u­lar, cus­tomers have very high ex­pec­ta­tions with re­gard to ex­clu­siv­ity and in­di­vid­u­al­ity, says Mercedes Mar­ket­ing and Sales man­ager Ola Käl­le­nius.

“Mercedes-May­bach en­ables us to ful­fil th­ese de­sires in the ex­clu­sive top seg­ment of the mar­ket”.

The mar­ket launch of the Mercedes-May­bach S600 is sched­uled for Fe­bru­ary 2015, to be fol­lowed by the all-wheel-drive Mercedes-May­bach S500 4Matic in June.

Mercedes-May­bach S600, the ul­ti­mate in Benz lux­ury. Lazy­boy-type re­clin­ers (in­set) of­fer business-class com­fort.

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