Background

Naartjie was founded in 1989 in Cape Town, when designer Anne Eales decided she wanted an alternative to the basics-dominated children’s clothing brands that were available to her as she shopped for her three young boys. Naartjie South Africa and the worldwide rights to the brand were purchased in 2001 by Naartjie USA creating an international company and brand. The first US store was opened in Santa Clara, California, in the Valley Fair Mall in March of 2001. Naartjie’s corporate headquarters are located in Salt Lake City, Utah, with merchandising headquartered in Burlingame, California, and the Naartjie Design Studios and South African retail operations in Cape Town. Naartjie owns and operates stores in both the US and South Africa with franchised retail stores in the Middle East.

E-commerce business serves customers in over 30 countries worldwide.